Jetour has shown the Soueast S08 DM, a plug-in hybrid SUV in Beijing, where this year’s edition of Auto China will take place. The Soueast brand emerged from the acquisition of Southeast Motor in 2024 by Chery, and its current brand name would be repositioned as a brand for international markets.
Having made its global debut in Kuwait in January this year, the Soueast S08 DM measures 4,810 mm long, 1,930 mm wide and 1,705 mm tall with a wheelbase of 2,820 mm, which places it in the D-segment SUV category among the likes of the Kia Sorento and Proton X90.
It isn’t a ground-up design, as the Soueast S08 DM is essentially a rebadged Jetour Shanhai L7 Plus with a different front fascia and trim detail. The Soueast S08 DM is shown in Beijing in a seven-seater configuration, whereas the Jetour Shanhai L7 Plus that was launched in China last year is offered in five- and seven-seat layouts.
The S08 DM features a powertrain that consists of a 1.5 litre turbocharged petrol engine 156 PS at 5,200 rpm and 220 Nm, paired with a 204 PS/310 Nm electric motor. Combined, the S08 DM makes a total system output of 360 PS and 530 Nm.
Its battery is a lithium iron phosphate unit by CATL with a capacity of 18.4 kWh, offering a claimed EV range of 85 km. DC charging enables a 30-80% recharge to be done in 18 minutes, and conversely it can supply up to 3.3 kW to external devices through its V2L function. Combined with its 70 litre fuel tank, the hybrid range of the S08 DM is claimed to be more than 1,000 km.
Wheels are 20-inch alloys shod in tyres measuring 235/50R20, with brakes utilising ventilated discs in front and solid discs at the rear. Suspension is by MacPherson struts in front, while the rear gets a multi-link setup.
Equipment on the S08 DM includes LED headlamps and tail lamps, while inside there is a panoramic sunroof, electric seat adjustment for the driver and front passenger, electric seat back tilt adjustment (ranging between 25 and 41 degrees) for the second row, electric seat back folding for the second and third rows, and a powered tailgate.
Infotainment is by a 15.6-inch touchscreen display while the driver gets a 10.25-inch digital instrument panel. Smartphone connectivity is via Apple CarPlay and Android Auto, while phones can be charged on a 50-watt wireless device charging pad.
For safety and driving assistance features, the Soueast S08 DM gets lane keeping assist, AEB, forward collision warning, lane departure warning, lane change assist, blind spot detection, door open warning, rear cross traffic alert, rear collision warning, traffic jam assist, and a driver fatigue alert.
Passive safety kit includes driver and front passenger airbags, front and rear side airbags and curtain airbags, while for child seats there are ISOFIX anchor points in the second row. Active safety features include stability control, ABS, EBD, brake assist, hill hold control and hill descent control.
Soueast S08 DM official images
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Jetour – a sub brand under cherry – have another sub brand?
What are the logic in term of business behind all this?
China has the economy of scale, my child. Can sustain having a sub brand of a sub brand of a sub brand.
My theory is to out completes other brands in attentions and publicity.
They reskin the same car with multiple sub brands, then send it all out to reviewers/automotive media.
Chery group will gain way more free publicity and attentions on car contents online, and less publicity for other car manufacturers without subbrand.
kinda of like businesses spamming slop contents online for seo/sns algos but for automotive.
Same r&d and manufacturing cost, just change the badges, but way more publicity. big brain moves
Flood the market to dilute offerings of competitors. Giving consumer more brands to explore but behind the scenes Jetour and soueast is the same.. marketing strategy
This is the Jetour Shanhai L7 Plus PH.EV selling at China, Proton’s X90 gotta compete fiercely with this.
Jetour are just built to impress you (it’s hideous) on the showroom floor. No sauce behind that facade, no driving pleasure, no heritage, no proper human engineering. Pure marketing stunt. I’d rather buy a properly made car at the same price, even more, with less power. Buy a car with a soul, not a glorified iPad on wheels. 290K SUV buy a used 2019 Q8..
maybe that RM 290k used 2019 one is also a marketing stunt
Are you an owner? If you have never own it, how could you come out so irresponsible comment? Do not always simply condemn based on your imagination!
gilalah. dia dah sub brand. bawah sub ada sub lagi. ha3.
Do not get it wrong. Jetour is under Cherry group. But all the stakeholders consider it as a independent company. This brand is under Jetour. Just imagine like this if you can not differentiate them. I am a father. I have 2 sons. They have to report to me. But each of them have their own companies.
ignorant people didnt knew that big companies usually had many subbrands .
Volkswagen: The flagship brand, known for its mass-market vehicles like the Golf and Jetta. It focuses on affordability and practicality.
Audi: A premium brand recognized for luxury vehicles that combine performance with advanced technology. Models include the A3, A4, and Q5.
Porsche: Renowned for high-performance sports cars and SUVs, such as the 911 and Cayenne, Porsche emphasizes luxury and speed.
Bentley: A luxury British brand producing high-end vehicles known for their craftsmanship and performance, such as the Continental GT.
Lamborghini: An Italian manufacturer of luxury sports cars, famous for models like the Huracán and Aventador, focusing on high performance and exclusivity.
Bugatti: Known for producing some of the fastest and most expensive cars in the world, including the Chiron, Bugatti represents the pinnacle of automotive engineering.
SEAT: A Spanish brand that offers sporty and affordable vehicles, appealing to a younger demographic with models like the Ibiza and Leon.
Škoda: A Czech brand known for producing practical and value-oriented cars, such as the Octavia and Superb, focusing on functionality and affordability.
Volkswagen Commercial Vehicles: This division focuses on vans and commercial vehicles, including the Transporter and Crafter models.
Ducati: A subsidiary of the Volkswagen Group that specializes in high-performance motorcycles, known for their design and engineering excellence.
Volkswagen Financial Services: Provides financial solutions and services to customers and dealers, supporting the sales of Volkswagen Group vehicles.
Traton: A subsidiary that focuses on heavy commercial vehicles, including brands like MAN and Scania, catering to the logistics and transportation sectors.
What on earth so many names and types of the same car under one company.
chery omoda jaecoo jetour lepas luxeed exceed southeast….like vin diesel once said : we are family
I find it increasingly annoying when they always add “coming to Malaysia?” to the title of the article.
I think if rename it Souhai maybe got ppl buy bcos many ppl also no brain here. Drive like cork and worship nut like nyanyuk YS Kong and brother Wong who use carpenter tape to measure rack and pinion.