Hyundai Motor Malaysia (HMY) has signed letters of intent (LOIs) with four dealer partners – BHS Auto Hyundai, Palm Auto, Anggerik Motor (Senai) and Heng Lian Enterprise – marking a key milestone in the brand’s long-term expansion strategy in Malaysia.
In this new phase of growth for HMY, the LOIs cover six outlets located in ‘key high-potential cities’ including Ipoh, Petaling Jaya, Senai and Kuching. The locations were identified based on market demand, customer reach and growth potential, HMY says.
“These partnerships are a strategic plan designed for sustainable growth while ensuring the Hyundai brand is more accessible, reliable and more responsive to our customers needs. By strengthening our dealership network through the right partners in the right locations, we are establishing a strong platform to serve customers more effectively nationwide,” said Jahabarnisa Haja Mohideen, MD of HMY.
This development comes right after HMY signed a LOI with Edaran Otomobil Nasional (EON), which will open two new dealerships – one in the Klang Valley and another in Penang – by the first half of 2026.
HMY – which is Hyundai Motor Company’s effort to take control of its namesake brand in Malaysia – currently has the fifth-generation Santa Fe SUV, facelifted fourth-generation Tucson SUV and the CKD Staria MPV in its range.
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Hi, one of the dealership should be Palm Motor not Palm Auto. Please revise. Thank you
Can they please bring in the i20N and Elantra N?
I’d like to share an extremely disappointing experience with Hyundai Motor Malaysia and how they can’t seem resolve an issue on my Ioniq 5 months on.
19 Oct – A “Check electric vehicle system” warning showed up while driving so i booked the soonest appointment to check.
22 Oct – After leaving my car at the dealership for diagnostics for a day or so; they told me one of the battery modules need replacing due to “cell imbalance”. No ETA was given how long it will take.
16 Dec – A whole 2 MONTHS later, they told me the battery module was replaced but a NEW PROBLEM came up: now the car can’t charge and they’re not sure why because there are no ICCU error codes either.
I expressed my grievance to the service advisor (i understand it’s not his fault or within his control as apparently EV repairs such as this are supervised by HMY technical from HQ) and he said i could file a complaint with HMY directly.
So basically i still gotta pay my bank loans, seek alternative travel arrangements, and meanwhile new problems are arising from the original repair work and all i get is that they can basically indefinitely diagnose the issue, perhaps for months on! Where’s the consumer protection in that? I sent an email to HMY, no reply; PM-ed them several times on their offical social profile, nothing. Called the contact centre and eventually got directed back to the dealership.
It’s such a pity that there hasn’t been a single response direct from HMY to remedy this. BYD Cars Malaysia probably would’ve offered a buy back by now.
If this is how Hyundai Motor Group marks their return into the market, i’ve completely lost confidence with the brand. What can I do to remedy this?
Why are they only selling MPVs and SUVs now? Where is Elantra, Sonata and IONIQ 5/6/9?