The third-generation Proton Saga – officially launched this afternoon – boasts a new powertrain and fresh sheetmetal, but is based on the same platform as the Saga BLM from 2008. The 74 mm added length from the previous car is all in the overhangs – both cars share the same 2,465 mm wheelbase.
At the press conference after the launch ceremony, Proton CEO Datuk Ahmad Fuaad Mohd Kenali revealed that the development cost for the new Saga is RM150 million, which is relatively low for a new model. This is because there was no new platform development involved.
“The Saga has been developed on the existing Saga platform. We recognise that our volume is not that big, so we have to economise in terms of development cost,” Ahmad Fuuad told reporters.
“Based on the same platform but by improving the technology in terms of engine and transmission, we have good value from the development. Total cost incurred is only about RM150 million, which is a good number for a market our size,” he said, adding that the break-even level for the new Saga is three years if the company sells 5,000 units of the entry-level sedan per month. That’s also Proton’s sales target for the Saga.
The new Saga, positioned as an A-segment sedan to rival the Perodua Bezza, is powered by a 1.3 litre VVT engine with 94 hp and 120 Nm. A five-speed manual gearbox (Standard only) and CVT automatic (Standard, Executive and Premium) are the transmission choices. Available in three trim levels, the new model is priced from RM36,800 to RM45,800 OTR including insurance.
Full specs and galleries in our launch report. Also, check out our walk-around video and first impressions review.
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AI-generated Summary ✨
Comments mostly focus on the RM150m development cost of the Proton Saga, questioning its justification and the expected break-even target of 5,000 units monthly over three years. Many express skepticism about Proton’s affordability and sales volume, and debate whether the cost and sales projections are realistic. Some comments criticize the design quality and sharing of old platforms, while others discuss Proton's market perception, profitability, and the challenge of achieving sales targets amid stiff competition. Sentiment is predominantly skeptical but supportive of Proton's efforts.