The past three Proton Sales Carnivals in Shah Alam, Melaka and Penang have collected a total of 2,002 bookings out of 6,700 test drives, Proton deputy CEO Datuk Lukman Ibrahim announced in his speech at the just-concluded Kuala Terengganu carnival.
The first carnival, held in Shah Alam, garnered 396 bookings. The Melaka carnival did considerably better with 727 while the Penang carnival achieved 879.
Each carnival hosted launches of new variants that the public can buy (Persona SV in Shah Alam, Suprima S Super Premium in Melaka, plus Inspira Super Premium and Satria Neo Standard 4AT in Penang), except the KT carnival, which saw the unveiling of the Proton R3 Suprima S Malaysian Super Series race car.
“When we initially started the Sales Carnival late last year, our intentions were clear; that we wanted to get down to the ground, meet the people, showcase our quality as well as give everyone an opportunity to know our products and services better,” Lukman said.
He also revealed that as of end-January 2014, the Saga SV had recorded around 55,000 bookings since its launch, with close to 40,000 cars registered. The Persona SV, which was launched at the Shah Alam carnival only last November, has managed around 2,000 bookings, 1,300 of which have been registered.
Gallery includes shots from last weekend’s KT carnival.
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AI-generated Summary ✨
Comments highlight the success of Proton's sales carnivals in boosting bookings, with some praising the value and reliability of models like Saga SV and Persona SV. Others criticize the events as wasteful or look down on Proton's quality and brand image, comparing it unfavorably to foreign brands. Many feel the carnivals are a marketing tactic to clear stock, with mixed sentiments about whether they translate into real sales. Overall, there's recognition of Proton's efforts, but also skepticism about their effectiveness.