BMW Group Malaysia has announced the unveiling of the newly relocated Lee Motors dealership in Alor Setar, Kedah. Designed in line with the German brand’s Retail.NEXT concept, the new facility has a built-up area of 50,000 square feet and is manned by 50 personnel across various departments.
It features a sales and service lounge, handover lounge, hospitality area and a reception at the vehicle (RATC) area. Customers can look forward to a variety of services, including sales, service, spare parts, body and paint as well as financial plans for a holistic ownership experience. Additionally, the facility is green building certified under the GreenRE Bronze category.
“After two decades of proudly serving Kedah, we have learned that our customers don’t just want exceptional vehicles – they want an exceptional experience at every touchpoint. This relocation represents our boldest investment yet in that philosophy. Every square foot and every service detail have been crafted with one goal: creating a space that lives up to the strong relationships we have built with our customers over the years,” said Eugene Lee, managing director of Lee Motors.
“Lee Motors has been our trusted partner in Kedah for over two decades. Their evolution into a larger, modernised facility reflects both the region’s growing demand for premium mobility and the evolving expectations for how premium automotive retail should be experienced,” commented Benjamin Nagel, managing director of BMW Group Malaysia.
Lee Motors’ newly relocated dealership is situated at 218, Jalan Gangsa, Kawasan Perusahaan Mergong II, 05150, Alor Setar, Kedah. The showroom is open daily from 9am to 5.30pm, while the service operates from 9am to 5.30pm from Sunday to Friday.
The newly relocated Lee Motors dealership is one of the announcements made by BMW Group Malaysia for northern Malaysia, with the other being the establishment of a new charging station. This is operated by DC Handal through a partnership with Lee Motors and features one 180 kW DC fast charger as well as two 60 kW DC chargers – charging rates start at RM1.30 per kWh.
“Our sustained commitment to expanding charging infrastructure continues with the unveiling of this new charging station in Alor Setar – assuring them that choosing electric does not mean compromising on convenience or confidence. Our dealer partner in the region, Lee Motors, as well as our longstanding partnerships with key charging point operators, have been instrumental in ensuring accessibility and convenience for EV owners nationwide,” said Nagel.






























































































