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Reveal Your Competitors' Marketing Strategies

Identify and respond to market changes faster

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Your complete digital marketing optimization toolkit

Outsmart your rivals

Optimize your channel mix to maximize growth & ROI
Benchmark your traffic and engagement to stay ahead of the competition
Adapt campaigns to replicate the successes of your competitors or avoid their mistakes

Win the search marketing game

Get the freshest, most accurate keyword insights with unique metrics like zero-click and hybrid search volume
Capitalize on keyword trends, in real-time, and optimize for efficient organic user growth
Access untapped keyword opportunities that help you climb the SERP

Build lucrative partnerships

Find rising stars and lock them up before anyone else
Target the best-performing affiliates in your niche
Ensure partners meet their KPIs

Maximize your paid search ROI

Target keywords that drive down-funnel results
Tear down your competitors’ campaigns by spend, keyword, landing page and ad
Identify keyword trends first

Perfect your ad spend

Discover fast growing ad networks and best-fit publishers
Evaluate audience makeup and traffic performance across potential media partners
Copy your competitors best ad creative strategies

See Digital Marketing Intelligence in action

Great data matters

Get unparalleled insights driven by the most accurate data

Website Owners

We collect direct first-party traffic analytics from over 100 million mobile and desktop websites. Learn why here.

Keywords

Our 5+ billion keyword database is powered by real user clicks and unique algorithms, and we add over 300 million new keywords every month!

Industries

Gain high-level perspective with our coverage of 210+ industries. This data shows benchmarks for traffic, channel mixes and even keywords by industry.

Our ad intelligence platform houses over 500m display ads. With this vast and timely data in your hands, you can analyze multiple campaigns and competitors.

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Give your digital marketing team superpowers

Media Buyer

Digital Strategist

SEO Specialist

Data Strategist

Partner Director

Agency CEO

Media Buyer

“I check website traffic trends, volumes, and geographic splits daily. Similarweb is very easy to use, and provides lots of important data whenever I'm researching new markets, optimizing campaigns, or renegotiating existing media partnerships.”

Shiran Herzberg, eToro

Digital Strategist

“Similarweb provides us with quick, usable insight into our competitive landscape that has proved invaluable with clients, existing and prospective”

Timothy Hawes, ForwardPMX

SEO Specialist

“As a digital marketing consultancy, Similarweb plays a key role in our ability to vet potential clients, create convincing and customizable collateral, and build a comprehensive competitor baseline, all of which are the catalysts for establishing benchmarks and key performance indicators with our clients and brands.”

Steve Wiideman, Wiideman Consulting

Data Strategist

“Similarweb gives us valuable insight into what our competitors are doing with their display ad strategy, who they are targeting, and with what messaging. The platform enables us to weigh everything up, and make an informed decision about our own paid marketing tactics.”

Francesco Santoro, IG Markets

Partner Director

“Similarweb is making us more efficient. Having an unbiased, third-party tool helps us find, qualify and establish ROI for partnerships and media campaigns. I wish I could spend all day on Similarweb. Using Similarweb, MGM Resorts closed 9 new partnerships generating a 10% increase in revenue in year one.”

Stephanie Cloud, MGM Resorts

Agency CEO

“Similarweb gives us insight and greater understanding of what’s going on in the overall market so we can constantly adapt to the changing demands of the industry.”

Sam Felton_Elstone, AIP Media