Our Prime Day report unveils crucial answers: what truly happened, evolving consumer behaviors from search to purchase, and key shifts impacting multi-channel buying decisions.
Amazon Prime Day offers an unparalleled window into 2025 holiday consumer intent.
This year’s extended 4-day event generated a wealth of shopper trends and critical behavioral insights.
Our post-event report reveals how consumers are navigating their choices, reacting to price sensitivity, and driving category shifts, empowering you to stay agile and informed amidst economic uncertainty.
Amazon's biggest sales event ever
$14B in sales
Prime Day matches Cyber 5 in US Revenue for the first time ever.
+54% in traffic
Prime Day drove Amazon's highest US traffic growth of the year, surpassing Cyber 5.
+18% site visits
Other sites, especially in the electronics sector, benefited from Amazon's halo effect.
"Amazon still dominates the $1.3 trillion e-commerce market in the US, capturing an estimated 40 cents of every dollar spent online, according to consumer research firm Similarweb."
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