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Media Analytics & Research Data

From audience strategy to affiliate, ad sales, and analytics, Similarweb powers media organizations with the insights they need to grow, compete, and adapt fast.

LEADING BRANDS RELY ON SIMILARWEB'S DATA

Unify your teams with one trusted view of the digital media landscape

From affiliate growth to campaign planning to strategic forecasting, Similarweb provides media organizations with a single source of truth. Our data is used across departments to uncover opportunities, reduce guesswork, and move faster with confidence.
nutrislice audience interests
Grow audiences and visibility with smarter content strategy
Audience development and SEO teams use Similarweb to benchmark traffic sources, discover rising keywords, and uncover gaps in their competitive content strategy.
  • Benchmark organic traffic and referrers
  • Spot content and keyword opportunities
  • Optimize visibility across search and social
Keyword Tool Similarweb Shopper Intelligence.
Promote what performs
We’re the only platform using detailed Amazon and retail clickstream data to help commerce teams optimize commerce strategies. Track what people are really buying, and convert intent into revenue.
  • Identify trending products and brands
  • Track clicks and conversions by ASIN
  • Prioritize content that drives affiliate sales
Ad sales
Back your pitch with independent proof
Sales and marketing teams use Similarweb to validate their audience story with data buyers trust. From engagement rates to competitive rankings, bring credibility to every conversation.
  • Find active advertisers in your category
  • Show advertisers real reach and engagement
  • Highlight under-monetized inventory
Consumer behavior trends
Power strategic decisions with external visibility
Data, research, and strategy teams rely on Similarweb to enrich internal reports with macro context and fill blind spots with market-level data.
  • Monitor industry trends and advertiser behavior
  • Quantify competitive threats and whitespace
  • Build dashboards and workflows with integrated feeds

The data platform built for media intelligence

Instant Insights

Advanced Reporting

FAQs

  • We support traditional publishers, digital-first brands, affiliate/commerce teams, and CTV networks.

  • Use our data to benchmark your property, prove your audience’s value, and pitch with independent metrics advertisers trust.

  • Yes. We track product views and conversions at the product level across Amazon and other retailers, driving effective commerce strategies.

  • We provide holistic market views based on real user data, not just estimation analytics, to help you stay ahead of shifting demand and competitor strategy.

Fuel media growth with smarter market intelligence

Fuel media growth with smarter market intelligence