Custom Market Reports
Want fast and reliable consumer market research? Our behavioral reporting dashboards offer immediate insights into brand health, retail performance, and digital channel effectiveness, without surveys or delays.
Similarweb's data is trusted and used by the world's leading brands
Why we’re better
Real-time dashboards with your industry’s KPIs
Get answers faster than traditional research
Tailored insights for your specific goals
Monitor your market - competitors, disruptors, and new trends
Discover the key performance metrics of any website
Gain vertical-specific insights that matter to your business
Drill into product-level marketplace sales and demand
Uncover search intent and emerging topics
Benchmark ad creatives and retail media strategy
Track web engagement and content effectiveness
Analyze mobile usage, adoption, and category shifts
How we help you win the digital game
- Early Detection: Spot new entrants, threats, and trends, even in adjacent categories.
- Real Behavior: Track actual user activity at scale, without self-reported bias – just behavior-backed truth.
- Full-Funnel View: Understand brand strength from awareness through engagement to conversion, enabling better marketing budget attribution.
- Share of Search: Identify your brand's visibility and demand relative to competitors based on search behavior.
- Pricing Shifts: Monitor real-time category pricing to assess pilots, respond to competitors, and fine-tune go-to-market moves.
- Retail Media ROI: Track promo traffic, analyze trade spend, and uncover competitor tactics to boost partner negotiations and identify missed product and category opportunities.
- Merchandising Optimization: See product pages, view share, and spot top competitor SKUs across price ranges and categories.
- Retail Visibility: Track share of views across retail partners and benchmark competitor SKU performance to guide media strategy.
- Content Performance: Measure on-site search, clicks, and pricing behavior to refine your shopper experience.
- Brand Sentiment: Compare app or brand perception across key dimensions like innovation, trust, and convenience.
Empowering companies in key industries with actionable insights
Retail
Optimize marketing, assortment, and promotions to win share.
Consumer Goods
Fuel product innovation and targeted campaigns with real behavior data.
Telecom
Understand subscriber behavior and outmaneuver competitors.
Travel
Track booking trends and traveler demand across platforms.
Financial Services
Monitor sentiment, spot shifts, and benchmark digital performance.
B2B Software & Services
Identify whitespace and refine your GTM strategies.
Media & AdTech
Measure campaign reach and content impact in real time.
Investors
Track company performance and uncover market shifts early.
Agencies
Deliver smarter strategies and reporting with behavioral insights.
Consultancies
Support strategic recommendations with objective, real-world data.
Logistics
Understand demand signals and optimize supply chain visibility.
"Similarweb enables us to uncover our competitors’ online strategy, benchmark ourselves, and grow our digital market share. From unparalleled on-site search to accurate conversion metrics, Similarweb’s new insights into consumer intent take us way beyond our current bandwidth and scope."
Nicolette Harper
Worldwide Director of Digital Retail Marketing, Microsoft
FAQs
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Our custom research reports are built for marketing teams, consumer insights (CMI) leads, and digital or strategy departments across brands and retailers. Whether you need a market analysis service to guide digital strategy or an industry research report to support campaign planning, this solution is for you.
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We aggregate anonymized data from real users worldwide, ensuring a statistically representative sample across industries, countries, and devices. The result is robust, actionable data you can trust, without relying on self-reported surveys.
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You’ll get access to market-level insights like search volume trends, site engagement, audience behavior, brand health metrics, retailer performance, sentiment tracking, and more, all benchmarked against competitors.
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Yes. While the core structure of our off-shelf reports is standardized for speed and consistency, you can customize elements like brand colors and competitive sets, and add relevant modules or metrics when available.
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While the core structure of our reports is standardized for speed and consistency, you can customize elements like brand colors and competitive sets, and add relevant modules or metrics when available.
