App Usage Analytics
Keep track of how users engage with your app alongside the competition and how those patterns affect revenue.
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Analyze app usage on Android and iOS
From Daily Active Users to long-term loyalty, uncover what drives app success across categories, regions, and audiences.
Set app engagement benchmarks
Explore user behavior trends across competing apps and category leaders. Compare active user metrics like DAU, WAU, and MAU, as well as session patterns and retention rates.
Uncover retention trends over time
See how long users stick around with detailed cohort analysis across 37 months of historical data. Break down retention by Day 1, Day 7, and Day 30 to understand your app’s staying power—or where users tend to drop off.
Slice and dice user behavior
Dig into engagement by country or age group to see how different users interact with mobile apps. These insights help you localize your experience and personalize it for every stage.
Why Similarweb for App Intelligence
Superior accuracy
Industry-leader with the most reliable and extensive data sources to guide critical decisions.
Complete digital view
The only platform giving you App and Web Intelligence for full competitive context.
Global coverage
Track 4M+ apps across in 58 countries—covering both established and emerging markets.
Flexible data access
Use data how you need it—via platform, API, or tailored feeds for your workflow.
Freshest SDK data
Access 2.8K+ SDKs across 2M+ apps and 32 categories, updated continuously.
Intuitive design
A user-friendly platform built for clear, visual access to the insights that matter most.
FAQ
What is Similarweb App Usage Analytics?
Similarweb App Usage Analytics provides insights into how users interact with mobile apps, including key engagement metrics and retention rates.
What metrics does the platform track?
The tool provides key app usage insights, including: DAU (Daily Active Users) – Number of unique users per day MAU (Monthly Active Users) – Number of unique users per month Stickiness – The ratio of DAU to MAU Sessions – Frequency and duration of user visits Retention rates – How often users return over time
Can I compare my app’s usage with competitors?
Yes, you can benchmark your app’s DAU, MAU, and other key metrics against competitors to identify market opportunities.
