AI USE CASES
Achieve business goals with AI
Discover Microsoft AI use cases tailored by industry, role, and business priorities.
Provide self-service customer experiences using AI assistants
Deliver AI-powered self-service customer experiences through chat, voice, and avatar-based AI assistants.
Empower sales, service, and support teams through knowledge discovery
Strengthen business performance by making customer, product, and market insights more accessible and actionable.
Activate AI to drive, campaigns, content, and personalization
Empower marketing teams with AI to drive smarter insights, faster campaigns, and personalized content at scale.
Explore resources for understanding AI
BUSINESS IMPACT
Discover how business leaders are driving impact with AI
In this study from IDC sponsored by Microsoft, learn how business leaders are using generative AI to achieve significant returns on investment across different functions and industries.1
See how you can maximize AI’s impact on your business
Microsoft’s AI journey
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Frequently asked questions
- Generative AI can drive significant value for businesses by fostering innovation, enhancing productivity, personalizing customer experiences, and generating ROI. Microsoft 365 Copilot, for instance, can help automate workflows and routine tasks, giving teams the time and space to focus on more strategic initiatives.
- Agents are programs that use AI to automate and complete business tasks while working alongside or on behalf of a person, team, or organization. They can range from simple chatbots that handle tasks such as responding to customer inquiries to more advanced, fully autonomous agents capable of managing financial portfolios. Agents can help your business in several ways:
- Automating tasks: Agents can handle repetitive tasks, freeing up your team to focus on more strategic activities.
- Enhancing customer service: AI agents, such as chatbots, can engage with customers anytime, answering frequently asked questions and resolving issues quickly.
- Improving efficiency: By automating business processes, agents can streamline operations and reduce costs.
- Providing insights: Agents can analyze data to uncover patterns and insights that inform strategic decisions.
- Personalizing experiences: Agents can create tailored content and recommendations for customers, improving their experience and loyalty.
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- Microsoft Power Automate helps streamline repetitive tasks and workflows, from generating simple push notifications to more complex business processes.
- Dynamics 365 uses AI to automate business processes, optimize operations, and provide data-driven insights and recommendations, in turn improving decision-making.
- AI in Microsoft Excel can automate data entry, analysis, and the creation of reports and dashboards.
- Microsoft 365 Copilot for Service empowers service representatives by accelerating onboarding and case resolution, improving efficiency, and automating tasks using a role-based agent docked in the tools service representatives use every day.
- Teams can build, deploy, and manage machine learning models to automate predictive analytics and gain insights from large data sets using Azure AI. They can also use AI to create automated data visualizations and reports in Power BI.
There are also several industry-specific AI tools available. For example, in healthcare, tools can automate patient scheduling, billing, and assist in diagnosing diseases through image recognition. - For organizations ready to begin their AI transformation, Microsoft offers demos, insights, use cases, and other resources to help ensure a successful Copilot rollout. Get started today.
Also available is the Microsoft 365 Copilot adoption playbook; a step-by-step guide for business leaders providing actionable steps to become an AI-powered organization. - Microsoft offers a variety of AI solutions that can be implemented based on your goals. Integrate AI into your existing systems with:
- Copilot Studio, a software as a service (SaaS) environment that enables quick prototyping, development, and deployment. With Copilot Studio, you can easily design, test, and publish agents that suit your needs for internal or external scenarios across your industry, department, or role. You can also build a standalone agent or publish to Microsoft 365 Copilot.
- Azure AI Foundry, a platform as a service (PaaS) that includes a robust and growing catalog of frontier and open-source models that can be applied over your data from Microsoft, OpenAI, Hugging Face, Meta, Mistral, and other partners.
- Azure AI services, which quickly and easily incorporate generative AI into production workloads using studios, software development kits (SDKs), and APIs.
- Yes, Microsoft has a wide range of AI tools and services, such as Azure AI, that can help you build innovative applications that can be marketed and sold to a wide audience.
Other benefits include:- Scalability and flexibility: Scale seamlessly to meet growing demand and flexibly adapt to market needs using Microsoft's cloud infrastructure.
- Integration with Microsoft ecosystem: When you develop AI solutions that integrate smoothly with Microsoft 365, Dynamics 365, and other Microsoft products, you’ll enhance their value proposition and appeal to potential customers.
- Marketplace opportunities: Take advantage of the Microsoft commercial marketplace to reach a global audience, using Microsoft's extensive partner network and marketing resources to boost your application's visibility and sales.
- Compliance and security: Ensure your AI applications meet industry standards for security and compliance, using Microsoft's comprehensive security measures and compliance certifications.
- Support and resources: Access a wealth of resources, including technical support, training, and community forums through ISV Success, a program to help you develop, deploy, and market your AI applications effectively.
- Use Microsoft Copilot to provide drafts, ensure your writing is polished, or tailor your message to different audiences.
With the Microsoft 365 Copilot license, Microsoft Copilot is built into directly into Outlook and Microsoft Word, streamlining your ability to generate drafts, edit and refine writing, and tailor your content to different audiences. Copilot can also help provide quick summaries of emails and documents. - Copilot can summarize key discussion points—including who said what and where people are aligned or disagree, suggest action items, and answer any questions you have, in real time during or after a meeting.
- When you start your meeting, be sure to select Transcribe or Start recording. You can also select Copilot in the meeting controls to send a prompt to start transcription to use Copilot. Upon selecting Start, Copilot and transcription will start for the meeting.
- When you’re ready, prompt Copilot to Generate meeting notes. You can also request more specific information, such as action items, unresolved questions, or differing perspectives on a topic.
- With the Microsoft 365 Copilot license, Microsoft Copilot is built into directly into PowerPoint.
- Content generation: Start by providing basic information or ideas, and Copilot will suggest slide designs, write text, and find images.
- Design assistance: Use Copilot to select color palettes, optimize layouts, and add icons and graphics for a more professional look.
- Data visualization: Create charts and graphs from your data and get insights on how to present it effectively.
- Editing: Easily tweak your presentation by asking Copilot to add, rewrite, or adjust slides.
- Microsoft AI can significantly enhance sales strategies and outcomes by using advanced tools like Microsoft 365 Copilot for Sales. Here are a few examples:
- Automated tasks: AI handles repetitive tasks, such as email drafting and data entry.
- Personalized interactions: Analyze customer data for tailored recommendations.
- Real-time insights: Access insights during interactions for better responses.
- Enhanced communication: Use AI to summarize emails and provide suggestions to write clearly and effectively.
- Data visualization: Create pitch decks and visualizations easily.
- Meeting preparation: Generate briefs and prep materials quickly.
- CRM integration: Sync data and automate workflows with AI.
- Implementing responsible AI practices is crucial for ensuring that AI systems operate in ways that are ethical, transparent, and accountable. Microsoft offers multiple resources to support organizations establishing and growing their responsible AI practices.
The Responsible AI website outlines the core principles that can guide AI development and use, access to tools, links to transparency notes, and the latest news and policy updates.
The Microsoft Responsible AI Standard details how to incorporate responsible AI into engineering teams, the AI development lifecycle, and tooling. - Measuring the success and ROI (return on investment) of generative AI initiatives involves tracking key performance indicators (KPIs) and setting clear goals. Microsoft's study with IDC highlights that organizations can achieve significant returns on their AI investments, with an average ROI of 3.7x for every $1 invested. It's important to monitor metrics such as productivity improvements, cost savings, and customer satisfaction to evaluate the impact of generative AI on your business.
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- [1]IDC InfoBrief: sponsored by Microsoft, 2024 Business Opportunity of AI, IDC# US52699124, November 2024.
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