Meet the intelligence behind autonomous marketing
Active Intelligence brings together billions of data points and purpose-built AI agents to transform your goals into fully realized marketing strategies for you.
A prompt box shows email creation being powered within the ActiveCampaign platform by a user typing into the prompt box.
Always know your next move with built-in marketing expertise
Active Intelligence is your trusted advisor, guiding every decision with insights from billions of data points. You get the confidence to make bolder moves because you're never starting from scratch—you're building on proven strategies that work.
Build sophisticated marketing campaigns from simple conversations
Go beyond step-by-step workflows and rigid automations. With Active Intelligence, you simply describe what you want to achieve in everyday language and agents get to work behind the scenes.
They understand your goals, build the automations, and optimize as they go, so you can focus on the big picture and not just how to get there.
Goal-aware agents shaped by your unique business
Your AI agents learn from your specific industry, use cases, and customer journey—so your marketing feels more relevant, timely, and personal.
Agents build on your expertise and data to help you create smarter marketing experiences that meaningfully connect. It’s how you take what works for your business and scale it—so you can reach more customers, drive more revenue, and do it all with less effort.
More than another marketing assistant. A whole new way to work.
Say hello to the AI agents designed to imagine, activate, and validate your marketing. From the AI Brand Kit to the AI Campaign Builder, each one is built for a specific task—helping you launch faster, stay on brand, and scale up with less effort.
See Active Intelligence in action
Explore hands-on how our AI agents work behind the scenes to deliver personalized marketing at scale.
AI Campaign Builder
Turn a simple prompt into a ready-to-covert campaign that's optimized for your audience.
AI-Suggested Segments
Watch as AI analyzes your audience data and creates smart segments in seconds.
Nothing artificial about it
This is marketing intelligence that supports human work. AI that understands your business, anticipates your next step, and continuously optimizes based on real performance data. We amplify your instincts with billions of proven insights, giving you the confidence to make bolder moves.
63
%
of small businesses use AI for ideation today
58
%
of marketers use AI to build and launch their campaignsImagine your next marketing breakthrough
From concepts to content and design, Active Intelligence helps you turn big ideas into inspired marketing. Fast, scalable, and on-brand every time.
Your creative co-pilot for personalized content
Bring ideas to life and personalize them for every customer. From content to images, your creative-focused agents help you take the stress out of content creation.
Marketing expertise on demand with a custom-fit AI advisor
Move forward with confidence. Get effective suggestions that back up your ideas and point you in the right direction for more impactful campaigns.
Effortless targeting & intelligent optimization
AI-Suggested Segments and Automations continuously learn to help you plan out the right targets and actions based on what your customers want.
Adapt your marketing for every audience & channel
Engage with new audiences by generating campaigns on new channels, including SMS and WhatsApp messaging. Our AI Translation agent also helps you localize every campaign while preserving your brand voice, so you can break into new markets without complex translation processes.
Activate every interaction without the heavy lifting
Build and launch campaigns across email, SMS, and WhatsApp in no time. AI handles the execution so you can move fast and focus on what matters most.
Boost engagement with AI-optimized scheduling
Our Predictive Sending agent uses AI to find the best time to send your campaigns based on your contacts’ preferences and behaviors.
Easily identify & engage your most valuable audiences
Focus on the right audience with AI-driven insights to create unique messaging and campaigns that resonate while optimizing engagement strategies for maximum impact.
Adapt your activation based on real-time engagement
Seamlessly integrate your tech stack to see how your customers respond across every channel. Use that data to automatically adapt your marketing to their preferences.
Scale complex campaigns without the complexity
Make any journey cross-channel with just a few clicks. AI handles the logic, branching, and timing so you can deploy sophisticated automations across email, SMS, and WhatsApp.
Validate your campaigns with billions of data points
No more guesswork. Get real-time insights, predictive metrics, and AI-enhanced recommendations—so every decision is backed by data and built to perform.
Focus on what matters to your business
Discover insights shaped by patterns across industries—so you can deliver more relevant, personalized experiences that align with your business’s niche and specific goals.
Set your goals and track your agent’s progress
Our goal-aware agents understand what you want to achieve and take the steps to get you there. Track every update against your business goals.
See tomorrow’s trends today
Anticipate your customers’ next move with Active Intelligence: Insights and effortlessly create tailored strategies while automating every touchpoint for the best results.
Analyze customer sentiment at scale
Our sentiment analysis is powered by billions of data points and real-time customer insights, so you can stay up to date and plan your campaigns accordingly.
How Spark Joy New York tripled sales volume with ActiveCampaign’s autonomous marketing platform
Spark Joy New York needed a system that could automate lead capture, personalize messages based on customer interests, and work seamlessly with the other tools they already used. ActiveCampaign was the solution.
3x
Sales volume using AI-powered automations
When I combine my existing automations with ActiveCampaign’s AI features, I get three times as many sales calls as before.
Frequently asked questions
What is autonomous marketing?
Autonomous marketing goes beyond automation to provide intelligent guidance and execution. While marketing automation follows pre-set rules, autonomous marketing uses AI to make strategic decisions, optimize campaigns in real-time, and show you the next best action to take. It’s like having a marketing team that thinks, learns, and adapts to help you achieve your goals.
What is Active Intelligence?
Active Intelligence is the AI engine that powers ActiveCampaign’s autonomous marketing platform. It analyzes billions of data points from customer interactions to provide strategic recommendations, predict what will work best for your audience, and guide your marketing decisions. Think of it as your AI-powered marketing strategist that never stops learning and optimizing.
Do you share my data with other customers?
No, we never share your customer data with other users. Your data remains completely private and secure. While Active Intelligence learns from aggregated patterns across our platform to improve recommendations, your specific customer information and campaigns are never shared with anyone else.
How is Active Intelligence different from other AI tools?
Active Intelligence is built specifically for marketing and trained on billions of real customer interactions across email, SMS, WhatsApp, and more. Unlike generic AI tools, it understands marketing context, knows what drives results, and provides actionable recommendations tailored to your business goals. It’s integrated into every part of your marketing workflow, not just a separate tool.
What are AI agents?
AI agents are specialized AI assistants that handle specific marketing tasks for you. Each agent is designed for a particular function—like creating email content, optimizing send times, or analyzing campaign performance. They work together under Active Intelligence’s guidance to execute your marketing strategy while you focus on big-picture goals.
