What makes Foursquare Audience unique?
Highly customizable audience creationCreate personalized audience segments based on real-world actions—filterable by visitation habits, online interests, demographics, and more—to drive campaign success and boost ROAS.
Over 1500+ ready-to-use segmentsScale your campaigns with 1500+ ready-to-use audience segments—like Holiday Shoppers or Fast Casual Diners—available off-the-shelf or easily activated across major programmatic DSPs/DMPs and channels.
User-friendly UI with expert supportEasily build segments in our self-serve Audience Designer or work with our experts for tailored audiences. Enhance your real-time targeting with our geofencing solution, Proximity, all in one central UI.
Privacy-focused solutionPrioritize privacy. Audience is built with privacy-protecting features and we give consumers control over their data, empowering them to exercise their rights. We responsibly collect and use location data, hold partners accountable, and lead in advocacy.
ROI
Decrease in customer Cost-Per-Action (CPA)
Greater scale
Higher incremental revenue
Audience in Action
Customer acquisition & retention
Target in-market consumers who are visiting complementary services and fit your ideal profile, or re-engage lapsed customers with relevant messaging to encourage a return visit or purchase.
Hyper-targeted tentpole campaigns
Create custom audience segments based on seasonal or holiday behaviors – like luxury gift buyers or summer vacation planners – to drive purchases with tailored promotions.
Competitive conquesting
Reach consumers who have recently visited your competitors’ locations to gain market share and grow your business.
Re-target across channels
Stay top of mind by re-targeting consumers across mobile, CTV, and social, as well as individuals who have previously visited your locations.
Personalized marketing
Boost foot traffic and sales – both online and on-site – by targeting fine-tuned audience segments with personalized messages aligned with consumers’ real-world engagements.
Planning your holiday campaigns? We’ve got you covered.
From early browsers to last-minute buyers, capture the full holiday rush with 2025 seasonal shopping trends, foot traffic insights, and high-impact targeting and measurement strategies that convert.
See how it works
Activate everywhere you buy
All of your preferred partners are also ours. Activate audiences across every channel and screen, including digital, social, CTV, OOH, and more.
Audience unlocked
How it works
Using advanced ML/AI, Foursquare has developed the industry’s most accurate location-based datasets, powering Audience. Segments can be activated across any channel and deployed to your seat within 1-3 days. Also available off-the-shelf on major ad platforms like The Trade Desk, LiveRamp, and DV360.
Who it’s for
Marketers across industries – retail, CPG, dining, travel, and more – harness FSQ Audience to more accurately target and connect with consumers. Whether you’re a brand or agency, Audience enables you to activate more bespoke targeting strategies that resonate and drive ROI.
Why it matters
Location-based audiences leverage real-world behaviors, enabling you to more precisely reach consumers who are actual intenders or in a buying mindset. In fact, 86% of marketers noted growth in their customer base when using location-based targeting.
Real-world results
Conquering competition to increase Jack in the Box foot traffic
8.8%
lift in foot traffic using FSQ Audience & Proximity
“We are thrilled with the results from this campaign and felt that DOOH drove traffic into our locations during a key time period, plus helped us reach key sales objectives.” – Jamie Ogus Senior Regional Marketing Manager, Jack in the Box
Boosting in-store visits for pet food brand
40%
higher visit rate than campaign average
“Foursquare has been a crucial partner in developing and maintaining a holistic campaign strategy for our programmatic campaigns…contributing to audience and measurement strategy prior to a campaign launch, as well as providing recommendations for optimizations throughout,” said Molly Murphy, Associate Manager at Rise Interactive.
Reddit drives and measures footfall for QSR
7.8%
behavioral lift using Foursquare audiences
Reddit wanted to show the effectiveness of a campaign they helped launch for a Quick-Service Restaurant (QSR) to promote a new menu item and help drive foot traffic to stores. Using FSQ Proximity’s ‘live near’ targeting feature, Reddit successfully reached consumers most likely to engage with the QSR in their key market area.
Leader in location-based marketing
CB Insights, a trusted source of technology market intelligence, recognized Foursquare as the leader in the Location-Based Marketing industry.
FAQs
How does Foursquare Audience use location data to build targeting segments?
Foursquare Audience utilizes our extensive Places dataset, encompassing over 100 million global Points of Interest (POIs), to create audience segments based on real-world behaviors. Marketers can define audiences by visitation patterns—such as frequent visits to specific locations or proximity to competitors—combined with demographic and geographic filters. This approach enables the creation of tailored segments like “Luxury Shoppers” or “Frequent Gym-Goers,” enhancing the relevance and effectiveness of marketing campaigns.
A pet food brand partnered with Foursquare to enhance their programmatic campaigns, and by utilizing our audience segments, they achieved a 40% higher visit rate compared to their campaign average, demonstrating the power of precise audience targeting in driving in-store visits.
Additionally, Foursquare Audience offers over 1,500 ready-to-use segments, facilitating rapid campaign deployment across major programmatic Demand-Side Platforms (DSPs) and channels. This scalability, combined with our robust data privacy measures, ensures that marketers can reach their desired audiences effectively and responsibly.
Can Foursquare Audience help me reach specific consumer behaviors or visit patterns?
Foursquare specializes in helping brands reach consumers based on specific behaviors and visit patterns using our precise location data. Our Audience product enables marketers to identify real-world actions—like frequent visits to certain types of stores or patterns of movement—and build segments that reflect these behaviors.
For example, a major quick-service restaurant brand partnered with us to optimize their digital campaigns by targeting consumers who regularly visited competitor locations or related venues. By focusing on these specific visit patterns, they saw a significant uplift in store visits—boosting foot traffic by over 30% compared to previous campaigns.
Our platform offers more than 1,500 ready-made audience segments, but what truly sets us apart is the ability to customize segments based on nuanced behaviors, such as repeat visits, visit recency, and time spent at venues. This granularity helps advertisers engage the right people at the right time with relevant messaging.
We integrate seamless with major advertising platforms across channels, making it easy to activate these precise segments at scale. We also maintain a strong commitment to privacy and compliance, ensuring that all data usage respects consumer protections.
Foursquare Audience helps marketers leverage location intelligence to connect with consumers in meaningful ways, driving better engagement and measurable business outcomes through behavior-based targeting.
Get started with Foursquare Audience
Target smarter with precise location-based audiences to boost campaign success today.