Foursquare Audience enables the creation and deployment of audience segments, which are derived from historical place visits.

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Targeting Resources:

  • Quarterly Targeting Guides: Explore the Q3 and Q4 Targeting Guides for Audience and Proximity segments aligned to key marketing moments.
  • Holiday Guide: Download the 2025 Holiday Guide for seasonal trends, targeting strategies, and measurement tips.

What is Audience?

Not familiar with Audience? Learn how Foursquare Audience uses historical visit data to empower your audience segments.

Build an Audience Segment

Learn everything there is to building an audience segment

Event Targeting for Audience

Learn the best practices for targeting events

FAQ

See FAQ