Besides announcing a barrage of upcoming SUVs including the Tank 300 HEV, GWM Malaysia also revealed last night what it wants to achieve by 2028.
These include to command a 6% market share, to sell 60,000 units a year (do the maths – this assumes a one million-unit TIV for Malaysia by 2028!), to be among the top 10 best-selling carmakers and the top three Chinese brands in the country, and to have 60 dealerships nationwide. All these are to be driven by “a technology-led strategy that moves beyond short-term, price-driven competition.”
Where are they now? GWM Malaysia placed 16th overall last year (fourth best-selling Chinese brand, if you consider Chery and Omoda | Jaecoo separate) with 5,876 units sold (0.7% market share of a record 820,752-unit TIV). This was 177% more than the 2,128 units it sold in 2024 to place 18th.
Nowhere near the 331% year-on-year growth posted in 2024, but an impressive achievement nonetheless. The biggest contributor was of course the Haval H6 HEV – in the hybrid segment, the SUV ranked second and took 14.9% market share in 2025, giving the company as a whole third place in the hybrid segment with a 15.5% market share.
“The growth we achieved in 2025 shows that we are building something meaningful and that we are on the right path. It reflects growing confidence in our products, our people, and the strength of our dealers, together with our after-sales capabilities and ecosystem.
“Looking ahead, our focus is on translating this momentum into long-term value by putting the right foundations in place, so our growth is not only sustained but continues to strengthen the brand in the years ahead,” GWM Malaysia COO Roslan Abdullah said.
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