Suspension tuning has always been a source of pride for Proton, best exemplified through the ‘Proton ride and handling’ association. Marrying a high degree of road-going performance with compliance, it’s a badge that has been worn proudly by many of its past offerings, However, that aspect has become less prominent these days, with the element almost all but invisible in marketing chatter coming off the brand. For good reason.
While products such as the new Saga MC3 still bear some hallmarks of that prowess, the level of involvement from the brand elsewhere has become less pronounced, notably with the brand’s new electrified offerings, with models such as the eMas 5 EV completely eschewing local input in terms of local suspension-related work, with the rebadged version of the Geome Xingyuan/Geely EX2 utilising a global tune from the Chinese automaker.
The new eMas 7 PHEV continues on that omission path, with the hybrid – which is essentially the Geely Starray EM-i (or Geely Galaxy Starship 7 in China), rebadged as a Proton – not featuring any Proton-based input for its suspension tune. This was first indicated during the static preview of the SUV, and reiterated during the Q&A session held during the media drive of the car last week.
According to assistant manager of product marketing David Tiah, Proton was not involved in the tuning of the eMas 7 PHEV’s suspension, with the SUV effectively running a global tune.
“Regarding the suspension, we did not actually do any specific alterations to it, but the development team used a system called the Virtual Chassis Calibration System. It was developed by other premium brands within the group, and now our cars are using it. What it does is it puts the vehicle set-up through multiple different real-life scenarios, virtually, going through different configurations of chassis tuning to find which is the most suitable,” he said.
That doesn’t mean that there was no feedback through evaluation from the brand’s end. “For months before the launch, we had our test cars on the road, as shown by spy shots, and during that period, our R&D team, like they do for every car, did heavy testing, running DRT (driver-related testing), quality/reliability and electrical systems testing, putting the car through its paces over thousands of kilometres, including going up Genting and along the East Coast,” he said.
“All this was so that they could truly evaluate the vehicle to make sure that it fits our roads and our conditions, so that when the car actually gets into the hands of Malaysian drivers, they know that it’s a car that they can truly enjoy driving,” he added.
With virtual tuning now supposedly able to ascertain the most suitable ride and handling for any particular vehicle, we asked if this meant that things would eventually progress towards the ‘Proton ride and handling’ philosophy being completely omitted in future Proton offerings.
The answer to that was vague, but suggests that the automaker, away from more “home-grown” products such as the Saga, will likely use suspension calibration defined elsewhere, certainly for all its rebadged models. “Regarding this question per se, I don’t have an answer for you, because these are the decisions that are made by the development team in R&D,” he said.
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thumbs up – honda CRV hybrid RM180k
thumbs down- emas 7 hybrid RM120k
Thats a loss really. R&H is not about ouright cornering as some might confused. Its about the experience when riding in or driving a vehicle.
Our king Myvi or Bezza can take us from JB to Perlis no issue, but if given the choice of Myvi/Bezza against Iriz/Saga I will pick the Proton anytime even if i have to refuel 2x more.
Abt 2 years ago i decided to purchase a car. Whats available as new in the market does not met my criteria and the one that fits is too high up in the price bracket. I decided to buy a used D segment car with no ‘fancy tech’ just because its equipped with double wishbone suspension in the front and m/link at the rear.
So you’ll pick a Myvi or Bezza from JB to Perlis instead of riding in a emas 7 phev?
The issue is there’s no competition in that same bracket that needs proton/geely attention on it as the other chinese brands they kinda same/not better, the japanese are more expensive not in the same category. So why bother.
Correct, won’t bother Vios CRV too
no wonder felt like sampan
That’s a huge insult to Proton. Imagine you think you are pretty but people ask everyone for photoshoot except you.
Sorry lo, proton globally is still kucimiao.
same logic as theofilus chin submitting his drawings in this site . face skin thick
We can compare best Geely, including Zeekr Lynk co track racing record, there are many.
Proton handling also excellent, it help proton Saga 1.5iGT to be better than many.
That means someone is super lazy as usual! When it comes to safety and quality biasa la…tutup tembikai bawa nasi …moreover Malaysians life is cheap what! …
i dont get it , what does “ride and handling” have to do with “safety and quality” ? these are two different things
Haven’t test drive it, considering to book one but seems like a deal breaker.
drive alone still okay, if want to ferry girlfriend please prepare vomit bag in car
Too lazy to even tune the suspension.
An effort to save face for relying on foreigners after decades of bragging their failed ciptaan anak tempatan products.
Question is since Geely owns Lotus, isn’t Lotus Engineering involved in the global tune? All we want to know.
obviously the answer is “no” because if lotus were involved it would have be loudly announcned.
just like the perodua traz, what they did was redesign bumpers and change logo.
Slowly cutting away Proton fats huh… So much for ‘growing’ Proton brand… What have Geely done to grow Proton internationally? Scam talk from a home country of scammers.
why want to waste money growing a bunch of lazy bums? in fact geely should enter malaysia to compete directly and wipe out proton.
You can’t grow shit with Proton. Ironic as that statement is, since shit is very good fertilizer. Almost a decade with Geely and still struggling to be #1 AT HOME. No wonder Geely took back the foreign RHD markets.
At this point Geely is a bigger name than Proton globally, why would they need a Proton badge to sell cars overseas anymore? The fact that Geely doesn’t even allow Proton to localize their designs for the local market anymore is telling.
Geely said “Screw it, the Msians like and buy our cars anyway. Why waste money?” Pretty soon, they won’t even need the ‘grill’ engineers/designers anymore. When Geely gets anything close to their initial investment, they’ll drop Proton entirely. They only wanted Lotus, DRB had to strong-arm them into taking Proton as well. It is known.
in other words, the locals proton graduates from mara/mrsm/uitm/uuim only contribution to design badge and grill