A drop in deliveries for 2025 for Italian bike maker Ducati, with 50,985 motorcycles delivered. This represents a 7% drop from 2024, when 54,495 were sold across 800 Ducati dealerships worldwide.
Ducati attributed this to “a global context influenced by geopolitical and macroeconomic tensions in various areas of the world.” Other causes were the introduction of new commercial measures in some key markets, exchange rate trends, and a European scenario characterised by significant pressure on production costs.
Additionally, the drop in worldwide sales was due to limited availability of the Monster, Hypermotard, and DesertX due to compliance with European Euro 5+ emissions regulations. These models will be available from February, equipped with the new Ducati V-twin engine.
In terms of volume, Italy continues to be Ducati’s leading market, with a total of 8,803 motorcycles delivered, an 8% drop over 2024. The US ranks second with 7,268 units, rising by 4%, followed by Germany, with 5,759 motorcycles delivered, equating to a 12% drop.
For European markets, Spain recorded a 15% increase, along with Austria, which rose 14%. Outside Europe, Japan posted a double-digit increase of 11%. China, however, posted a sigificant decline of 31% compared to 2024, continuing a negative trend after a 26% decline in the previous year.
The Multistrada, in all its versions, remained the most popular motorcycle range among Ducatisti in 2025, with 13,873 units delivered globally. The Panigale family followed, with 10,606 motorcycles delivered, while the Scrambler line-up recorded 5,814 units.
“2025 was a complex year, marked by external factors that impacted the global context, but we addressed these with determination, consolidating our presence in our key segments,” said Francesco Milicia, Ducati VP Global Sales and After Sales. “In the second half of the year, we presented 12 new models, including collector’s bikes like the Panigale V4 Tricolore Italia and the Panigale V4 Lamborghini, which have already been fully assigned to our passionate clients. We look to 2026 with confidence: in the coming months, the Monster, Hypermotard, and DesertX will be available again in our dealerships, completely revamped with the new V2 engine.”
2025 ended as a season of major sporting achievements for Ducati, which confirmed its competitiveness by further enriching its MotoGP trophy case with a fourth Riders’ Title and a sixth consecutive Constructors’ Title, along with the Teams’ Title. In Superbike, Ducati achieved its twenty-first Manufacturers’ Title in its history, out of the 38 editions which have been held since 1988.
