Following the launch of the Proton Saga MC3 in Malaysia last November, the heavily updated sedan has now made its way overseas. Brunei is the first export market for the latest Saga, which joins the facelifted X50 that went on sale there in January this year.
“The launch of the all-new Proton Saga in Brunei is a definitive statement of Proton’s intent to grow its export volume by increasing its presence in the entry-level segment in regional markets. By leveraging on our own proprietary technology such as the AMA platform, we aim to secure a larger share of the ASEAN market while solidifying our export-led growth strategy to align with our long-term goals,” said Edmund Lim Meng Thong, CEO of Proton International Corporation (PICSB).
Sold through PAD Motors, the Saga is offered in two variants, including the Executive priced at 16,800 Brunei dollars (about RM52k) and Premium at BND18,800 (RM58k). As part of an early bird promotion, the first 100 customers will be entitled to a BND500 discount (RM1.5k).
Now built on the Advanced Modular Architecture (AMA), the Saga is powered by an all-new, Geely-derived BHE15 1.5 litre naturally-aspirated inline-four petrol engine making 120 PS and 150 Nm, with drive going to the front wheels via an Aisin-sourced four-speed automatic gearbox (Executive) or Punch VT3+ clutch-based CVT (Premium).
Last year, Proton exported a record 6,000 units as it looks to have exports contribute to 30% of total sales by 2030, while also expanding its international presence to at least 32 countries.
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bruneian people look with envy at their neighbour malaysia cheap car price , so this is thanks to which malaysian govt and which PM?
2030 is just another 4 years away. Proton total sales last year was somewhere around 150k units.
If they are targeting 30% units to export, that alone is about 45k. Very ambitious. Not wrong, but it won’t be as easy.
Bruneian can get a better car there
The malaysia exec version could be better if get the rear lamp, back trunk open switch, leather seat as the premium. Don’t mind to pay rm50k. Features like aeb and 6 airbags doesn’t really care, might not useful at all from day1 till selling the car.