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Hyundai partners with Pokémon Korea for themed display packages for its vehicle infotainment system

Hyundai partners with Pokémon Korea for themed display packages for its vehicle infotainment system

Hyundai has collaborated with Pokémon Korea to introduce Pokémon-themed digital display packages designed to inject some fun into its latest vehicles. This comes in the year that Pokémon celebrates its 30th anniversary this Friday (February 27, 2026), with owners of specific vehicles already able to purchase the packages via the Bluelink Store as of Monday (February 23).

The two themes offered are called ‘Pokémon Pikachu Quick Attack’ and ‘Pokémon Ditto World Theme’, both integrated into the company’s connected car Navigation Cockpit (ccNC) infotainment system. When enabled, the instrument cluster and infotainment visuals will feature character graphics, themed navigation guidance as well as animated startup and shutdown sequences.

Hyundai partners with Pokémon Korea for themed display packages for its vehicle infotainment system

According to Hyundai, the themes are available for several key models like the Palisade, Nexo, Ioniq 9, Ioniq 6, Sonata and Staria, with more models set to receive them via an over-the-air (OTA) software update.

“This collaboration with Pokémon Korea reflects the needs of customers who want to decorate and express their own style through their automobile as a means of transportation. In line with the era of connected cars, we will continue to increase the value of the experience that customers can feel in their vehicles,” the company said in its release.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard's strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 
 

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