Sales of the Porsche cars dipped by 10% to 279,449 units in 2025, which is less than the 310,718 deliveries recorded in 2024. “After several record years, our deliveries in 2025 were below the previous year’s level,” said Matthias Becker, member of the executive board for sales and marketing at Porsche AG.
“This development is in line with our expectations and is due to supply gaps for the 718 and Macan combustion-engined models, the continuing weaker demand for exclusive products in China and our value-oriented supply management,” he added.
Looking across regions, North America was once again Porsche’s biggest market with 86,229 units, which is only slightly less than the 86,541 units in 2024. Similarly, overseas and emerging markets largely maintained their combined previous-year levels with 54,974 units, or 1% down from 55,533 units in 2024.
Meanwhile, Europe (excluding Germany) saw 66,340 units sold, which is 13% less than the 75,899 units in 2024. In Germany specifically, 29,968 deliveries were recorded – a decrease of 16% from 35,858 units in 2024. Porsche says the declines in both regions include the aforementioned supply gaps for the for the combustion-engined 718 and Macan models due to EU cybersecurity regulations.
China saw the largest sales decrease in terms of percentage, with the 41,938 units recorded in 2025 being 26% less than the 56,887 units in 2024. Reasons for include challenging market conditions, particularly in the luxury segment, as well as intense competition among fully electric models in the Chinese market.
On a model-to-model basis, the Macan is the best-selling Porsche model in 2025 with 84,328 units (+2%). From that figure, fully electric versions made up over half at 45,367 vehicles, with the remainder being combustion-engined versions that saw 38,961 units, many of which were delivered in markets outside the European Union.
Sales of the Panamera declined by 6% to 27,701 units by the end of December last year, while the 911 saw 51,583 units (+1%) to mark another delivery record. Understandably, sales of the 718 duo that include the Boxster and Cayman – production of both ended in October last year – dropped 21% to 18,612 units in total.
Other models that registered a decline include the Taycan with 16,339 units (-22%) due to the slowdown in the adoption of electromobility, while the Cayenne dipped 21% to 80,886 units because of catch-up effects the previous year.
Overall, the delivery mix saw 34.4% of Porsche cars delivered in 2025 to be electrified (+7.4%), with 22.2% being fully electric and 12.1% being plug-in hybrids. In Europe specifically, more electrified cars were delivered than pure combustion-engined models, with the electrification share being 57.9%.
“In 2026, we have a clear focus; we want to manage demand and supply according to our ‘value over volume’ strategy. At the same time, we are planning our volumes for 2026 realistically, considering the production phase-out of the combustion-engined 718 and Macan models,” said Becker.
“In parallel, Porsche is consistently investing in its three-pronged powertrain strategy and will continue to inspire customers with unique sports cars in 2026. An important component is the expansion of the brand’s customization offering – via both the Exclusive Manufaktur and Sonderwunsch program. In doing so, the company is responding to customers’ ever-increasing desire for individualization,” he ended.
Looking to sell your car? Sell it with Carro.
Europe, under EU is killing itself… allowing illegal migrants from thereligionofpeace and destroying its own culture just to implement communism!!(one world gov)