Sony Honda Mobility (SHM), a joint venture between Sony and Honda, returns to the Consumer Electronics Show (CES) this year with a new prototype that previews a future electric vehicle (EV) that will join the Afeela 1 in its line-up.
Officially called the Afeela Prototype 2026, the debutant takes the form of a crossover that adopts the understated styling of its sedan sibling. As such, we find familiar cues like the front visor with an integrated LCD screen, LiDAR and other ADAS-related sensors on the roof, automatic power doors, full-width taillights as well as aero wheels.
Beyond showing what the prototype looks like on the outside, SHM isn’t providing much in the way of technical details or even a shot of the interior. However, it did confirm that a production model will be readied for launch in the United States as early as 2028.
Sharing the stage with the prototype is the Afeela 1, which is on track to go on sale this year with a starting price of USD89,900 (about RM364k) – more details here. The company says since reservations for the electric sedan began in January last year, it has opened Afeela Studio showrooms and held vehicle exhibition events at various locations.
In fall 2025, trial production runs of the Afeela 1 began at its contract manufacturing partner, Honda’s East Liberty Auto Plant in Ohio, as part of the preparation process for mass production, with early pre-production units displayed at CES 2026. Deliveries of the Afeela 1 will start in California sometime this year, with an expansion to Arizona set to happen in 2027. Additionally, deliveries in Japan are scheduled to begin in the first half of 2027.
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This comes with older Gen Harrier front, new Crown sedan rear. But looks rendered more basic here.
Rolls Royce should take note for their Droptail successor as this is the most sampan-looking car to date.
ask the haters is this another chinese cap ayam, i bet they cannot differentiate
referring to peppa, ioma, newme and stick
This is just a prototype. Nothing special. We condemn not because of the origin country but because the car itself. If the Japs sucks, we say sucks. We are not little pink that middle kingdom do no wrong.
Everyday concept but never materialize. When production starts cars looks totaly different. Learn from China lah. When china reveals a prototype, next month or so they start selling the exact same car or better. Ini baru dikatakan effisyen
Japanese birokrasi are much more worst than Malaysia.
mabuk ke.
LOOOKS like a XPENG. Copying from Chinese NOW ??