After faltering slightly in 2024, Proton bounced back last year by selling 157,976 vehicles – an increase of 3.3% over the year before and putting it back on a trajectory of continuous improvement that started in 2018. This is estimated to have put its market share at 19.4%, a bump of 0.7% in a year where the total industry volume (TIV) is expected to have shrunk by 0.2% to 814,949 units.
A comprehensive renewal of Proton’s best-sellers enabled it to hit those highs. The company sold 74,013 units of the Saga (the highest since 2011), with 7,975 units of the new MC3 model – representing a 15.1% jump year-on-year – having been pushed out to owners last month alone. It also delivered 28,057 units of the X50, with a peak of 4,287 units in August (highest in 35 months) thanks to the introduction of the facelift.
Perhaps even more importantly, Proton has achieved its export goal of 6,000 units, helped by the setting up of a dedicated subsidiary called Proton International Corporation (PICSB). That’s its highest showing since 2012 and an increase of 26% over 2024, with its best month being December with 986 units. Egypt was its leading market with 2,280 units sold, while Vietnam also received 1,316 units of the Malaysian-made X50, badged as the Geely Coolray.
Sales and service network expansion was another area where Proton focused on, with the number of Proton Edar outlets now totalling 187 nationwide, including 27 new 3S and 4S centres and “sales city centres”. The company also boasts the largest dedicated EV network with 48 eMas dealerships nationwide, including 36 3S centres, 12 1S centres and 10 dedicated body and paint facilities.
This year is set to be another big one for Proton, with the continued rollout of its Intelligent Green Technology (i-GT) 1.5 litre four-cylinder engine in the X70, S70 and X90, to say nothing of the Saga’s Advanced Modular Architecture (AMA) siblings on the horizon. Export numbers will also be boosted by the Saga being exported to key markets such as the Philippines, wearing the Geely badge.
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Congratulations, With these strong figures and strategic expansions, exceeding RM300 million in export revenue for 2025 seems very achievable, aligning with Proton’s vision for significant international growth.
Well the hard truth is you need certain type to run business. Kudos Geely for saving Proton
Under Madani proton saga prices going down the wazoo because of his election promise to lower car prices. He kept his promise so he must be reelected!
Still playing bridesmaid to overpriced Perodua.Seems buyers still prefer the *Made in Japan* mentality,even tho P2 technically is a rebadged Daihatsu.
lets bring back the good old days, when proton ruled the malaysian car market thanks to protectionism, and all malaysians were allowed to freely display hair in public
proton improving rapidly by leaps and bounds under Geely, so this is thanks to which peoples republic party and thanks to president X…sorry i mean, thanks to which malaysian govt and which PM
Imagine how worst could it be should Proton still arrogantly didn’t want a partner, back in 2015. All the staff should be ashame of themselves taking high salary when company was not making a loss of billions. Especially high level management, engineers and managers.
Proton provided figure is much higher than JPJ figure.
Both whole 2025 figure.
Proton Saga: Proton Figure 74013, JPJ figure 70903
X50: Proton Figure 28057, JPJ figure 26310