Kia Sales Malaysia (KSM), which was officially launched last month, has begun operations in Malaysia. Along with the start of its business, the company has announced a number of initiatives, including a new pricing strategy for its existing product portfolio, the establishment of a loyalty programme, a Kia-branded insurance scheme and other corporate incentives, all aimed at demonstrating appreciation and commitment to both legacy and new customers.
It said that effective from January 1, 2026, the entire range of the Kia Sportage and Kia Carnival model lines have been significantly repriced, placing both models at a better competitive advantage within the existing SUV and MPV segments they are playing in.
This starts with the Sportage, which continues to be offered in the two naturally-aspirated and two turbocharged variants as when it was launched here in March this year. The CKD variants are priced as follows (on-the-road, without insurance):
- 2.0G 2WD – RM129,639.10 (previously RM147,218.60, now less by RM17,579.50)
- 2.0G 2WD High –RM139,639.10 (previously RM157,218.60, now less by RM15,579.50)
- 1.6T 2WD High – RM159,320 (previously RM176,899, now less by RM17,579)
- 1.6T AWD High – RM179,320 (previously RM186,899, now less by RM7,579)
As for the Carnival, KSM is offering the CKD MPV in both 2.2D 8-Seater and 7-Seater versions as before, but the prices have also been adjusted. There is no listing of the 2.2D 11-Seater, which used to retail for RM198,500. The two variants are priced at (on-the-road, without insurance):
- 2.2D 8-Seater – RM193,860.80 (previously RM245,888, making it RM52,027 less now)
- 2.2D 7-Seater – RM218,960.80 (previously RM259,888, making it RM40,927 less now)
The company is also retailing the EV9 electric SUV, for which the selling price is identical to what it was before when it was sold by previous distributor Dinamikjaya Motors, a subsidiary of Bermaz Auto. As can be seen in the price list below, the selling price of the EV9 – available in GT-Line six- and seven-seat versions – remains unchanged save for the addition of road tax (RM515), despite the mention of excise duty now being applied with the ending of CBU EV tax exemptions on December 31, 2025.
The company added that in line with Kia global standards, the warranty coverage and parts replacement policy for newly purchased Kia vehicles in Malaysia will be valid for five years or 150,000 km, whichever comes first.
Additionally, KSM is also implementing a price reduction of 15% on average for all Kia genuine spare parts. The company said that its after-sales network is supported by a dedicated parts warehouse, which is located in Shah Alam, Selangor. It said the facility will ensure the speedy availability of spare parts, which addresses any concerns about after-sales lead time.
The company has also introduced the Kia Circle, a loyalty programme that offers cash rebates of up to RM6,000 when existing Kia owners upgrade to a new Kia, which benefits owners and their family members (parents, children, and spouse).
There is also Kia Professional, a corporate fleet and professional programme that will offer exclusive concessions of up to 3% for members of professional bodies and major corporations making individual vehicle purchases, with customisable incentives for larger fleets.
There is also the Kia Cares insurance programme. Underwritten by Berjaya Sompo, Zurich and Zurich Takaful, it provides comprehensive coverage for accidental loss or damage as well as a range of benefits. For additional peace of mind, owners are also in control of tailoring their coverage through optional add-on benefits to suit individual preferences.
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They really making a statemnt here with their ev9 pricing that they dont want to sell their ev here..Otherwise pricing of sportage and carnival is ok price,would not move a needle much with the pricing..i thought kia is known for their 7years unlimited warranty in international market?spare part means nothing if rrp of their spare part is not known for us..overall is same as hyundai strategy,would not surpass even mazda here..or even bmw
Yeah, 300k+ wow. It’s too much.
meh still too mahal
Then pls get proton or perodua. Cheaper for you, local quality versus Korean quality.
honestly to me the sportage and carnival are priced pretty good. sportage will target buyers who want unique design and dont settle for a common CRV. carnival is pretty much alone in the RM200k segment for sliding-door 7 seat full size mpv.
Yess stick it to Bermaz. This brand will sell better than Mazda soon.
Sudah breakup lah. That’s why now reduce price
Thats a nice and constructive change in strategy and marketing.. least there is an intention to do well..good effort!
For the Sportage, fill up all the empty buttons for ventilated seat then we can talk…
Kia is chokia. Amoi, awek, minachi see no up.
my korean moi a dj says Kia is Samsung Hyundai is LG and jap cars are sony ericsson
These steep price reductions expose why Berjaya failed miserably as a distributor. Their attempted positioning of Kia as a premium brand brought only ridicule, and their pricing strategy rendered the brand invisible to buyers.
KSM, how about reviving & revitalizing Kia’s Sorento and Forte/Cerato product lines in Malaysia?
Harga masih mahal. Tapi kan siapa sudah makan kenyang sampai 50k tu?? Hahaa…
Apapun pembeli jugak yang merana. Harga baru memang merudum, yang dah beli pulak nak jual balik pun susah dah tak ada resale value langsung.
Thank you China, thank you. Since China cars arrived in M’sia, all these legacy car companies are forced to lower their prices which has never happen before. Imagine the mark up price and profit they squeezed from us all these years before the Chinese cars came in. Now I guess it’s pay back time. BTW, the car scene in M’sia were so standardise and boring before this cos it is being controlled and taken advantaged by them. Thanks again China.
Quite surprise to see they still selling the pre-facelift car even thought under new management. Maybe they want to clear all of the inventories before bringing the new models.
Except for EV9, the pricing is quite okay for both Carnival and Sportage if the spec reflect with Bermas**t era.
A bit missed opportunity when they did not offering 7 years unlimited warranty like in UK or Australia.
Also I hope they would bring back small compact car like K3,K4 and Seltos for us.
tasman where tasman?
These are pre-facelift models? Should bring in Sportage/Carnival HEV.
When I was young,my neigbour kept shouting at her recalcitrant son..” yow siew kia ” in Hokkien.
So,Kia can be * pai kia * also.
Anyway,pls check with any Chinese for the translation.
Sorry,KIA Malaysia…the Chinese cars are more competitive.
Wah, what a bargain for 8seater high carnival. Wish ksm would bring in the latest model asap together with seltos
Bermaz has always been overpricing. Look at Mazda and Xpeng. Principal should kick them off
Its not hard to understand how new Kia Malaysia distributor could reduce selling prices, its because they are actually a direct subsidiary of Kia Motors Co Korea.
So instead of car CIF+tax and duties (whichever applies), plus profit by KMC and plus profit by the country distributor which will become total selling price, profit margin could be reduced since both are of single entity.
Same thing applies to Hyundai. But not Toyota in Malaysia.
with so much of price reduction, it shows that Bermaz has been ripping off Malaysians.
They should bring in the Sportage hybrid version and price it right to compete with Honda CRV e:HEV. Its been known in other parts of the world to be a good contender, especially with the likes of Toyota Corolla Cross