After trademark filings were sighted last year, Mazda has now formally unveiled its new logo which is making an appearance at this year’s Japan Mobility Show and has already been adopted on its corporate website.
Mazda is following other carmakers by making its logo have a cleaner, flatter and all-black design, which it says enhances visibility, particularly in the digital world. Brands such as Volvo, BMW, Kia and Volkswagen have already redesigned their brand logos in a similar manner.
Mazda’s new logo is still a stylised ‘M’ shaped like a pair of “soaring wings,” which is a symbol that the brand has used since 1997 and lightly reworked in in 2018. As you can tell by the side-by-side comparison, the new version on the right has smoother edges and no longer has a sense of depth.
Joining the new logo is a refreshed wordmark that already in use on the company’s webpage. Like with the logo, it is a simpler, more modern design compared to the previous one that had a more industrial and “tougher” look.
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from 3d logo to 2d logo going backwards. bermaz dont continue to get stuck with lousy legacy brands
Double thumbs down for me on this. The old one has a bolder elegant look. Now it just looks cheap
Why not change to “$”
Why does the new logo looks like it’s some kind of a motorcycle brand?
The new logo is a step backwards. Mazda should just leave well enough alone instead of fixing something which does not need to be fixed.
Nope, still look like Thong to me.
New one is too simple imo,
old one have characteristic.
This new one looks weaker. Please maintain the current. Sometimes things need not to change just for the sake of current trend.
It looks better now,
Doesn’t looks like the other less pretty 3 pointed star Logo
I think it doesn’t make sense, doesn’t look good now but it will eventually
doesn’t look good. might as well just put “M”.
Just admit it lah….We are cutting cost ok..so the simpler design.
old one definitely much better.