Porsche Asia Pacific has signed a Letter of Intent (LOI) to appoint Sime Darby the sole and exclusive importer of Porsche cars in Malaysia. In this role, Sime Darby will assume full responsibility for the importation, distribution, sales, marketing, PR and after sales service for Porsche cars in Malaysia, including the right to appoint dealers and service centres.
Sime Darby, which also owns a Porsche Centre in New Zealand, is expected to officially take on this responsibility from Jaseri Automotive Group Sdn Bhd by the end of the first quarter of 2010. Porsche Centre Glenmarie will remain as the base for Porsche Sales and Service while additional Porsche Centres will be added to ensure higher service levels.
“We are pleased to welcome a new partner to our Asia Pacific family, and are confident that the team at Sime Darby are the right choice for us to grow the Porsche brand even further. We are also very happy that Dato’ Mokhzani Mahathir (chairman of Jaseri) will remain as a shareholder in this new partnership, which will ensure continuity and a seamless transition for our customers,” said Christer Ekberg, MD of Porsche Asia Pacific.
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AI-generated Summary ✨
Comments focus on Sime Darby's role as the sole importer of Porsche in Malaysia, not a takeover or manufacturing deal. There is skepticism about Porsche’s affordability and presence, with many noticing that imported Porsches are common but not widely sold locally. Some express hope for more affordable models, while others criticize the association with politics or question the brand’s exclusivity. Overall, there's curiosity and mixed opinions about the impact of Sime Darby's involvement on Porsche’s image and market.