Hyundai and Kia designs have always been a ‘rojak’ patchwork of other car designs and they know it, and admit it. We have the new Sonata looking like an Accord, and the previous generation Sonata looking like a Jaguar, the new Kia Sportage looking like a Volvo XC90, just to name a few examples.
Hyundai Group Chairman Chung Mong Koo decided it’s time for Hyundai and Kia to develop it’s own proprietary brand identity and styling language and has invested USD$50 million for two design studios in Irvine, California.
To head these design studios, Chung pulled Joel Piaskowski and Tom Kearns from General Motors, and put them in charge of Hyundai America and Kia America’s design houses respectively.
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AI-generated Summary ✨
Comments mainly praise Hyundai and Kia's new vehicle styling, highlighting their modern, classy, and European-inspired designs that improve their global reputation. Some express skepticism about quality and originality, criticizing copying and reliability issues, especially with Kia. A few mention local car makers like Proton, hoping they can achieve similar design and quality standards. Overall, there's optimism about Hyundai and Kia's progress in design and competitiveness, with some urging local manufacturers to innovate and improve.