Christina Gough
Research expert covering sports and video gaming
Super Bowl - statistics & facts
From commercials featuring world famous celebrities to a halftime show performed by music’s biggest stars, the NFL’s Super Bowl has become much more than just a game of football. One of the biggest events on the sporting calendar, millions of viewers in the United States tune in each year to watch the champions of the AFC and the NFC compete for the coveted Vince Lombardy Trophy.
Those fans in attendance may have paid significant money for the privilege, with ticket prices for the Super Bowl on the secondary market reaching into the thousands every year. While this contributes to the ever-growing revenue of the NFL, there is a danger that the average football fan will be priced out of the sport and the potentially once-in-a-lifetime opportunity of seeing their team compete for the greatest prize in NFL.
What are the Super Bowl's most successful franchises?
The Pittsburgh Steelers and the New England Patriots are the most successful team when looking at Super Bowl wins, having each won the Super Bowl an NFL-best six times. Following their victory in 2025, the Philadelphia Eagles claimed their second title in franchise history, moving level with five other franchises who have won the Super Bowl on two occasions. In 2025, the prize money for title-winning players amounted to 178,000 U.S. dollars, while players on the losing team received a consolation of 103,000 U.S. dollars for missing out on a Super Bowl ring.Super Bowl commercials
Given the huge exposure of the Super Bowl, it is unsurprising that the event generates millions of dollars in advertising revenue for the NFL. The advertising revenue from the 2024 Super Bowl, for example, stood at a record 650 million U.S. dollars. Meanwhile, the cost of an average 30-second ad spot during the Super Bowl broadcast was an estimated eight million U.S. dollars in 2025. When it came to the most popular type of Super Bowl commercials, funny ads were the overwhelming choice among viewers in the United States in an October 2024 survey. Some of the most memorable Super Bowl ads in 2025 included a remake of an iconic scene from “When Harry Met Sally” with Meg Ryan and Billy Crystal, and a Stella Artois commercial featuring soccer star David Beckham.How much do consumers spend during the Super Bowl?
Super Bowl-related consumer spending in the U.S. stood at about 17.3 billion U.S. dollars in 2024, while average consumer spending on Super Bowl Sunday amounted to 86.04 U.S. dollars. This expenditure included food and drink, televisions, team apparel, decorations, and bets placed on the game. In total, the amount wagered on the Super Bowl in sports books in Nevada in 2025 exceeded 150 million U.S. dollars.The Eagles put an end to the Chiefs' winning streak
Super Bowl LIX took place in New Orleans in February 2025. This marked the 11th time that New Orleans had hosted the championship game, drawing the Louisiana city level with Miami in terms of cities who have hosted the Super Bowl the most times. Caesars Superdome, home to the New Orleans Saints, has an estimated capacity of just over 73,000, making it one of the highest capacity stadiums in the NFL. In front of an official attendance of 65,719, the Philadelphia Eagles claimed their second Super Bowl title, beating the Kansas City Chiefs, who were aiming to become the first franchise in history to win three Super Bowl titles in a row.Those fans in attendance may have paid significant money for the privilege, with ticket prices for the Super Bowl on the secondary market reaching into the thousands every year. While this contributes to the ever-growing revenue of the NFL, there is a danger that the average football fan will be priced out of the sport and the potentially once-in-a-lifetime opportunity of seeing their team compete for the greatest prize in NFL.
