Koen van Gelder
Team Lead E-commerce
Personalization in e-commerce - statistics & facts
Personalization — entailing the customization of the shopping experience to each user's preferences, needs, and interests— has emerged as a vital practice for e-commerce businesses across the globe. Its primary objectives? Elevate user satisfaction, amplify engagement, improve conversion rates, and ultimately stimulate increased sales and foster customer loyalty.
The era of personalized online shopping is upon us, accelerated by the widespread adoption of AI technologies. Most online marketers and e-commerce business leaders see the potential of curating the customer experience for individual shoppers, because that is precisely the experience that today’s online consumer is after.
The leading business priority
In recent years, both global retail sites and marketing teams have made personalization their top priority. Marketing agencies in the United States and Canada even named AI-powered personalization as the most important industry trend of 2025, far ahead of the social commerce-related short-form video trend. In both the United States and Europe, nearly half of senior market professionals give high to very high priority to personalization strategies. In short, personalization has become invaluable to retail businesses’ success, as echoed by 89 percent of business leader respondents to a 2024 global survey.AI-powered personalization
Artificial intelligence can predict a customer's probable product choices based on personal data, like browsing history and past purchases, as well as demographic, local, or social trends, in real-time. This use case for artificial intelligence in e-commerce is so powerful that AI-powered personalization ranks as the leading AI implementation in e-commerce operations. This trend does not limit itself to the B2C e-commerce industry, as evidenced by the high adoption degree of AI personalization among B2B marketers. Business leaders everywhere value the real-time data collection speed, customer retention, and operational time savings that come with using AI in their operations and storefronts.Consumers are ready for personalized shopping
The times of endless browsing through product pages are over, as far as the e-commerce consumer is concerned. Whereas older generations of consumers often struggle with feeling comfortable about AI data collection for the sake of personalization, younger consumers belonging to Millennials or Generation Z are more likely to value the upside that AI brings to their shopping experience. Among the consumer favorites are tailored loyalty programs, shopping history-based discounts and promotions, as well as simple AI-powered wishlist features. Nonetheless, marketers and e-commerce managers should be wary of rolling out AI personalization features too quickly – location-based ads or real-time product recommendations are still considered to be creepy by a significant portion of shoppers.The era of personalized online shopping is upon us, accelerated by the widespread adoption of AI technologies. Most online marketers and e-commerce business leaders see the potential of curating the customer experience for individual shoppers, because that is precisely the experience that today’s online consumer is after.
