Women's March Madness: TV viewership in the U.S. 2019-2025

Published by Statista Research Department, Jun 26, 2025

During the 2025 NCAA Division I Women's Basketball Championship - known otherwise as March Madness - the average TV audience in the United States during the entire tournament stood at *** million viewers. While this was a decrease from the previous year, which had set a new record high since ESPN gained broadcasting rights in 1996, it remained above levels recorded between 2019 and 2023.

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Average TV audience of the NCAA Division I Women’s Basketball Championship from 2019 to 2025 (in millions)

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Release date

April 2025

Region

United States

Survey time period

2019 to 2025

Supplementary notes

Figures prior to 2025 came from earlier articles.

Figures have been rounded.

The 2020 edition of the competition was cancelled due to the coronavirus pandemic.

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Overview

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Off-field representation

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Women's sport in the U.S.
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