Number of Super Bowl viewers on connected TV in the U.S. 2022-2025

Published by
Julia Stoll,
Jul 10, 2025

Around **** million U.S. households watched the 2024 Super Bowl game on connected TV devices, which marked a little decline from the previous year. The halftime show also had a smaller audience in 2025 compared with 2024.

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Number of households watching the Super Bowl on connected TV in the United States from 2022 to 2025 (in millions)

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Release date

February 2025

Region

United States

Survey time period

2022 to 2025

Special properties

linear and streaming TV consumption

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Statistics on " Connected TV viewership in the United States "

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Overview

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Device brands and streaming services

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Consumer behavior

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Perception of CTV ads

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Topics

Connected TV viewership in the United StatesTV signal technologiesOnline TV in the United StatesSmart and connected TVsSubscription video-on-demand in the United States
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