Most popular brands running ads at Super Bowl LVIII in the U.S. 2024

Published by
Julia Faria,
Jul 23, 2025

According to a survey conducted among consumers in the United States in February 2024, State Farm's "Like a Good Neighbaaa" was the most popular ad at Super Bowl LVIII, with an ad meter score of ****. Dunkin's "The DunKings" followed with a score of ****, while Kia' "Perfect 10 | The Kia EV9" completed the top three with a score of 6.36.  

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Most popular brands advertising at Super Bowl LVIII in the United States as of February 2024, by ad meter score

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Release date

February 2024

Region

United States

Survey time period

February 7 to 12, 2024

Number of respondents

160,000 respondents

Method of interview

Online panel

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Statistics on " Super Bowl advertising in the U.S. "

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Overview

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Sponsorships & financials

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Top brands

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Viewer insights

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Further related statistics

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Super Bowl advertising in the U.S.
Access all statistics starting from $2,388 USD yearly *

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Access limited to Free Statistics. Premium Statistics are not included.
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