According to an October 2024 survey among viewers in the United States, only ** percent of respondents said they preferred to watch a Super Bowl ad for the first time before the big game, while ** percent said they preferred to watch it during the competition.
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Various sources. (January 21, 2025). Share of viewers who preferred watching Super Bowl ads for the first time before, during, or after the game in the United States as of October 2024 [Graph]. In Statista. Retrieved August 03, 2025, from https://www.statista.com/statistics/1290660/super-bowl-viewers-prefer-discovering-ads-before-during-game/?__sso_cookie_checker=failed
Various sources. "Share of viewers who preferred watching Super Bowl ads for the first time before, during, or after the game in the United States as of October 2024." Chart. January 21, 2025. Statista. Accessed August 03, 2025. https://www.statista.com/statistics/1290660/super-bowl-viewers-prefer-discovering-ads-before-during-game/?__sso_cookie_checker=failed
Various sources. (2025). Share of viewers who preferred watching Super Bowl ads for the first time before, during, or after the game in the United States as of October 2024. Statista. Statista Inc.. Accessed: August 03, 2025. https://www.statista.com/statistics/1290660/super-bowl-viewers-prefer-discovering-ads-before-during-game/?__sso_cookie_checker=failed
Various sources. "Share of Viewers Who Preferred Watching Super Bowl Ads for The First Time Before, During, or after The Game in The United States as of October 2024." Statista, Statista Inc., 21 Jan 2025, https://www.statista.com/statistics/1290660/super-bowl-viewers-prefer-discovering-ads-before-during-game/?__sso_cookie_checker=failed
Various sources, Share of viewers who preferred watching Super Bowl ads for the first time before, during, or after the game in the United States as of October 2024 Statista, https://www.statista.com/statistics/1290660/super-bowl-viewers-prefer-discovering-ads-before-during-game/?__sso_cookie_checker=failed (last visited August 03, 2025)
Share of viewers who preferred watching Super Bowl ads for the first time before, during, or after the game in the United States as of October 2024 [Graph], Various sources, January 21, 2025. [Online]. Available: https://www.statista.com/statistics/1290660/super-bowl-viewers-prefer-discovering-ads-before-during-game/?__sso_cookie_checker=failed
