Enhance your campaign performance with Search Ads 360's intelligent bid adjustments. Our bid and budget strategies utilize intraday bidding: bids automatically fine-tuned based on real-time signals, including time, location, customer device, and more. Discover more ways bid adjustments in Search Ads 360 can impact your campaigns. https://goo.gle/4ml0zls
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
- Website
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http://g.co/marketingplatform
External link for Google Marketing Platform
- Industry
- Advertising Services
- Headquarters
- Mountain View, California
Updates
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One portfolio bid strategy, multiple campaigns 📈 Reach new goals for your advertisements with Search Ads 360 portfolio bid strategies that can automatically set bids for various campaign types simultaneously. Get started: https://goo.gle/45bOJ6p
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Supercharge Your Netflix Campaigns with Google affinity Audiences ✨ Did you know Google affinity Audiences are now available for Netflix campaigns within Display & Video 360? Reach Netflix viewers who genuinely resonate with your brand, ensuring your message lands with those most likely to engage. Leverage Google's comprehensive audience insights across their entire online journey— from searching, streaming and all the ways they love to shop. This complete view reveals true passions, going beyond data limited to just one type of purchase or single platform. Learn more ➡️ https://goo.gle/40j1Y3m
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ICYMI: Display and Video 360 can now use enhanced automation for 👇 ✅ AI-powered optimization: Using Google's AI to predict optimal bids and maximize campaign performance. ✅ Filling signal gaps: Helps maintain campaign effectiveness by intelligently filling data gaps. ✅ User privacy: Keeps data anonymized and aggregated for privacy compliance. Need a deeper-dive into enhanced automation with #DV360? Learn more: https://goo.gle/4l1Clf8
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Static lists? ❌ Dynamic, custom inventory packages? ✅ During this year’s #GoogleNewFront, William Reardon, highlighted the unique opportunities available to advertisers when personalizing ads using #DV360. Through custom inventory packages, you can reach relevant audiences and drive ROI. Learn how you can leverage our AI-driven tools, commitment optimizer and audience persona: https://goo.gle/4d2UDdF
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With 71% of marketers expecting content demand to grow by at least 5x by 2027, scaling personalized campaigns efficiently is critical. We're excited to partner with Adobe, enabling marketers to meet this demand. Through a direct integration with Campaign Manager 360, Adobe GenStudio for Performance Marketing empowers advertisers to prioritize performance-first personalized ads with generative AI tools, streamlining creative-to-campaign workflows. Learn more: https://goo.gle/4o2FspR
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We're excited to share that podcast inventory is now also available through the Spotify Ad Exchange for programmatic buyers. This opens up Private Marketplace (PMP) deals for podcast content—including via Google Display & Video 360. Learn more here: https://goo.gle/4nLjnvO
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Netflix Ads is now available programmatically across 🇬🇧🇫🇷🇩🇪🇮🇹🇪🇸 through Google Display & Video 360 (DV360). Advertisers can now access Netflix’s premium inventory with expanded audience reach capabilities–all powered by the newly launched Netflix Ads Suite. With DV360, you can now easily find your audience with: 🎯 Age, gender, mood, interest, language & Google Affinity Audience targeting 🔐 1P audience onboarding 🌍 Reach specific households via postal codes 🌟 High-impact placements like First Impression & curated Title Selection Whether you're planning for performance or brand moments, Netflix brings smarter audience reach into your media mix–now live on DV360. #NetflixDV360 #NetflixAdsEMEA
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Did you know? 💡 Display & Video 360 reaches 98% of connected TV households in the U.S., according to Comscore. 📺 Learn about the latest updates to enable you to connect with more audiences where they watch most: https://goo.gle/4d2UDdF