B2C Communities
Use the power of community to better engage your customers and grow your brand.
Increase Customer Engagement
Drive engagement by sharing helpful resources, generating discussions, and gamifying the experience with leaderboards, badges, and polls.
Create a Centralized Space
Unite your communities under one roof, making it easier to manage your brand and create a cohesive experience.
Improve Customer Support
Reduce ticket volumes and improve the support experience by having searchable answers and content in your community.
Customize Your Community
Align your community with your branding, and create an online community layout unique to you, without writing a line of code.
Key Features to Generate Conversations and Connections
-
Gamification
Gamification
Encourage participation with polls and leaderboards to make it easier to reward customers and create an engaging experience.
-
Ideation
Ideation
Allow members to vote for their favorite product ideas, see which ones are the most popular, and then discuss the top ideas with your team.
-
Customization
Customization
Add your colors, fonts, and logos in a few simple clicks to create a branded experience that makes your members feel at home.
How Quicken Increased NPS by 10%
When Quicken spun out from Intuit, they used the transition as an opportunity to rebuild their community from the ground up, giving customers a better experience and their team more control.
Results:
- 80-90% Helpful rating for search (up from 30-40%)
- Increased engagement with gamification and automated ranking features
- 10% increase in NPS as a result of a better community experience
Trending Resources for B2C Community Strategy
Community Content Calendar Template
This easy-to-use template will help you create a solid calendar of interesting events, discussions, and other content – all mapping...
Read More
Understanding AI Assistants, AI Chatbots, and AI Agents
The capabilities of AI are ever expanding. Gain a solid understanding of AI terms and what they mean.
Read MoreB2C FAQs
By providing your customers with an online community platform, they’ll gain immediate access to product guides, help/support and customer service tools 24/7. Customers have come to expect they’ll be able to self-serve and often enjoy helping other customers with questions and product support in forums. By providing an easy-to-use online platform for your customers to interact with you and other customers, you’ll be able to build brand loyalty and product advocacy.
Yes! Higher Logic Vanilla helps B2C companies improve customer retention. Online communities are proven resources for encouraging customer engagement, thereby increasing loyalty with you. Learn more about how Higher Logic Vanilla improves customer retention.
Launching and managing an online community with a lean team isn’t hard. Higher Logic Vanilla offers no-code setup, intuitive tools, and automation features that make it easy to build, customize, and scale your B2C community without heavy resources.
A community platform like Higher Logic Vanilla can replace your Facebook Group, subreddit, or Discord server by providing a centralized, branded space to engage customers, enable discussions, gamify participation, and manage your community experience. With a dedicated platform, you’ll avoid the limitations and lack of data controls associated with third-party social platforms.
The best type of community platform for B2C brands offers robust gamification, easy customization, and a centralized branded space. Platforms like Vanilla make it simple to engage customers, encourage participation with polls and leaderboards, and create a seamless, on-brand experience without any coding.
Higher Logic Vanilla easily integrates your community with support platforms like Zendesk, allowing you to streamline ticket creation, unify customer support, and provide seamless self-service experiences for your customers.
Learn more about our features and why you should choose us.
