The Kia Soul has come a long way from the quirky, hamster-driven crossovers that debuted many years ago. It’s now one of the better values among subcompact SUVs, bringing plenty of standard features, generous safety tech, and a spacious interior. That said, it’s only offered with front-wheel drive (FWD), and its only powertrain choices leaves much to be desired.
The Soul picked up a new EX Designer Package that brings 18-inch wheels, cloth and synthetic leather upholstery, and a unique interior color scheme. There’s also a new sleep mode for models with the smart key system, which helps prevent hackers from duplicating the key frequency.
The Soul is still a somewhat boxy, upright crossover, but its look is far more mature and refined than that of its early iterations. Kia employed its new corporate logo on the 2024 model, and the Soul’s nose features a unique lower grille with a small open area higher up. It comes standard with 16-inch wheels, and higher trims step up to 17- and 18-inch rollers.
Kia offers one powertrain option for the 2024 Soul. It’s a 2.0-liter four-cylinder making 147 horsepower and 132 pound-feet of torque. Power hits the front wheels only through a continuously variable transmission (CVT). With middling output and not-so-great torque, the Soul isn’t all that punchy off the line. It’s great around town and gets the job done, but it feels underpowered in many situations.
The Soul offers five seats across two rows of seating. Cloth upholstery comes standard, but higher trims add synthetic leather and heated, power-adjustable front seats. Cargo space is more than generous, at 24.2 cubic feet with the rear seats upright and 62.1 cubic feet with the bench folded flat.
Kia equips an 8-inch touchscreen with Apple CarPlay and Android Auto, Bluetooth, six speakers, and a USB input. The Soul is available with a 10.2-inch display that brings navigation. Other available tech features include SiriusXM radio, remote start, push-button start, an upgraded 10-speaker audio system, wireless phone charging, and extra USB inputs. Kia’s infotainment interface is easier to use than most and less distracting to use while driving. Menus are clearly labeled, features are easy to navigate and understand, and the responsive system makes quick interactions much more pleasant.
The 2024 Soul hasn’t been crash-tested by the Insurance Institute for Highway Safety (IIHS) as of this writing, but its predecessor missed out on a Top Safety Pick award. The 2022 model did earn a Top Safety Pick. Standard safety features for 2024 include automatic high beams, automatic emergency braking, forward collision warnings with pedestrian detection, cyclist detection, lane-departure warnings, lane-keep assist, driver-attention monitoring, and a rearview camera. Higher trims get blind-spot monitoring, rear cross-traffic alert, and adaptive cruise control.
As of this writing, the base 2024 Kia Soul LX starts at $19,990. Stepping up to the S trim pushes the price to $22,490, and the GT-Line costs $23,590. At the top end, the EX trim only climbs to $24,290–a fantastic value.
For example, a 2024 kia soul might be listed for 25k. You will not walk away from a dealer for anything less than 33k for that car. In addition to unavoidable taxes (~13% ON), there are mandatory packages, admin & freight costs added to the invoice. Can cargurus make this a better experience by forcing listings to actually represent what consumer will pay?
Air Conditioning
Single front air conditioning zones
Airbags
Dual front airbags · Passenger airbag deactivation: occupant sensing deactivation · Front side airbags · Rear side curtain airbags
Audio System
Antenna Type: mast · Bluetooth auxiliary audio input · Touch screen display radio · Total Number of Speakers: 6
Brakes
ABS: 4-wheel · Braking assist: hill start assist · Front brake diameter: 11.0 · Front brakes: ventilated disc · Rear brake diameter: 10.3 · Rear brakes: disc
Comfort Features
Center console trim: leatherette · Door sill trim: scuff plate · Door trim: leatherette · Floor Material: carpet · Shift knob trim: urethane · Steering wheel trim: urethane
Convenience Features
Assist handle: rear · Autonomous lane guidance: lane centering · Center console: front console with armrest and storage · Cupholders: front · Multi-function remote: trunk release · One-touch windows: 1 · Power outlet(s): two 12V front · Power steering: speed-proportional · Power windows: lockout button · Reading lights: rear · Steering wheel: tilt and telescopic · Steering wheel mounted controls: cruise controls · Storage: door pockets · Vanity mirrors: dual illuminating
Driver Seat
Manual adjustments: 6
Drivetrain
Axle ratio: 5.72
Engine
Alternator: 150 amps · Battery: maintenance-free
Exterior Features
Door handle color: body-color · Exhaust: hidden exhaust · Fender lip moldings: body-color · Front bumper color: body-color · Grille color: black · Mirror color: body-color · Rear bumper color: body-color · Rear trunk/liftgate: liftgate · Rocker panel color: black · Window trim: black
Headrests
Front headrests: adjustable · Number of front headrests: 2 · Number of rear headrests: 3
In Car Entertainment
Connected in-car apps: Google search · Infotainment: Android Auto ready · Infotainment screen size: 8 in.
Instrumentation
Fuel economy display: range · Instrument cluster screen size: 4.2 in. · Warnings and reminders: low fuel level
Lights
Headlights: Halogen
Mirrors
Exterior mirrors: power · Inside rearview mirror: manual day/night
Passenger Seat
Manual Adjustments: 4
Rear Seats
Type: 60-40 split bench
Safety
Automatic emergency braking: front · Camera system: rearview · Child seat anchors: LATCH system · Crumple zones: rear · Impact sensor: door unlock · Pre-Collision Warning System: audible warning · Rearview monitor: in dash
Seatbelts
Emergency locking retractors: front · Front seatbelts: 3-point · Seatbelt force limiters: front · Seatbelt pretensioners: front · Seatbelt warning sensor: driver and passenger · Second row seatbelts: 3-point
Seats
Driver seat manual adjustments: height · Front seat type: bucket · Passenger seat manual adjustments: reclining · Rear seat folding: split · Upholstery: cloth
Security
Power door locks: anti-lockout
Spare Tire
Mount Location: inside · Size: temporary
Spare Wheel
Rim Type: steel
Steering
Steering ratio: 12.8 · Turns lock-to-lock: 2.5
Suspension
Front Arm Type: lower control arms · Front Shock Type: gas shock absorbers · Front Spring Type: coil springs · Front Suspension Classification: independent · Front Suspension Type: MacPherson struts · Rear Shock Type: gas shock absorbers · Rear Spring Type: coil springs · Rear Suspension Classification: semi-independent · Rear Suspension Type: torsion bar · Stabilizer bar(s): front
Telematics
Electronic messaging assistance: with voice recognition · Phone: voice activated · Phone wireless data link: Bluetooth
Tires
Type: all season
Tires and Rims
Wheels: steel
Wheels
Wheel covers: full
Windows
Front wipers: variable intermittent · Liftgate window: fixed · Power windows: with safety reverse · Rear wiper: with washer · Solar-tinted glass: front
Air Conditioning
Air filtration: ionizing · Automatic climate control front air conditioning · Dual front air conditioning zones
Airbags
Dual front airbags · Passenger airbag deactivation: occupant sensing deactivation · Front side airbags · Rear side curtain airbags
Audio System
Antenna Type: mast · Voice recognition audio system · Bluetooth auxiliary audio input · Pandora internet radio · Touch screen display radio · Satellite Radio: SiriusXM · Total Number of Speakers: 6
Brakes
ABS: 4-wheel · Braking assist: hill start assist · Front brake diameter: 11.0 · Front brakes: ventilated disc · Rear brake diameter: 10.3 · Rear brakes: disc
Comfort Features
Center console trim: leatherette · Door sill trim: scuff plate · Door trim: leatherette · Floor Material: carpet · Shift knob trim: urethane · Steering wheel trim: urethane
Convenience Features
Assist handle: front · Autonomous lane guidance: lane centering · Center console: front console with armrest and storage · Cupholders: rear · Multi-function remote: proximity entry system · One-touch windows: 1 · Power outlet(s): USB front · Power steering: speed-proportional · Power windows: lockout button · Reading lights: front · Steering wheel: tilt and telescopic · Steering wheel mounted controls: voice recognition controls · Storage: sunglasses holder · Vanity mirrors: dual illuminating
Driver Seat
Adjustable lumbar support: power · Power adjustments: 8
Drivetrain
Axle ratio: 5.72
Engine
Alternator: 150 amps · Battery: maintenance-free
Exterior Features
Door handle color: body-color · Exhaust: hidden exhaust · Fender lip moldings: body-color · Front bumper color: body-color · Grille color: black · Mirror color: body-color · Rear bumper color: body-color · Rear trunk/liftgate: liftgate · Rocker panel color: black · Window trim: black
Headrests
Front headrests: adjustable · Number of front headrests: 2 · Number of rear headrests: 3
In Car Entertainment
Connected in-car apps: Google search · Infotainment: Apply CarPlay ready · Infotainment screen size: 10.25 in.
Instrumentation
Fuel economy display: range · Instrument cluster screen size: 4.2 in. · Warnings and reminders: low oil level
Lights
Headlights: auto delay off
Mirrors
Exterior mirrors: manual folding · Inside rearview mirror: manual day/night
Passenger Seat
Manual Adjustments: 4
Rear Seats
Type: 60-40 split bench
Safety
Automatic emergency braking: front pedestrian · Camera system: rearview · Child seat anchors: LATCH system · Cross Traffic Alert: rear · Crumple zones: front · Impact sensor: door unlock · Pre-Collision Warning System: audible warning · Rearview monitor: in dash
Seatbelts
Emergency locking retractors: front · Front seatbelts: 3-point · Seatbelt force limiters: front · Seatbelt pretensioners: front · Seatbelt warning sensor: driver and passenger · Second row seatbelts: 3-point
Seats
Driver seat power adjustments: height · Front seat type: bucket · Passenger seat manual adjustments: reclining · Rear seat folding: split · Upholstery: cloth
Security
Power door locks: anti-lockout
Spare Tire
Mount Location: inside · Size: temporary
Spare Wheel
Rim Type: steel
Steering
Steering ratio: 12.8 · Turns lock-to-lock: 2.5
Suspension
Front Arm Type: lower control arms · Front Shock Type: gas shock absorbers · Front Spring Type: coil springs · Front Suspension Classification: independent · Front Suspension Type: MacPherson struts · Rear Shock Type: gas shock absorbers · Rear Spring Type: coil springs · Rear Suspension Classification: semi-independent · Rear Suspension Type: torsion bar · Stabilizer bar(s): front
Telematics
Driver assistance app: roadside assistance · Electronic messaging assistance: with read function · Navigation system: with voice recognition · Phone: voice activated · Phone wireless data link: Bluetooth · Smart device app compatibility: Kia Access · Smart device app function: vehicle location
Tires
Type: all season
Tires and Rims
Wheel type: aluminum alloy
Windows
Front wipers: variable intermittent · Liftgate window: fixed · Power windows: with safety reverse · Rear wiper: with washer · Solar-tinted glass: front
Air Conditioning
Air filtration: ionizing · Automatic climate control front air conditioning · Dual front air conditioning zones
Airbags
Dual front airbags · Passenger airbag deactivation: occupant sensing deactivation · Front side airbags · Rear side curtain airbags
Audio System
Antenna Type: mast · Voice recognition audio system · Bluetooth auxiliary audio input · Pandora internet radio · Touch screen display radio · Satellite Radio: SiriusXM · Total Number of Speakers: 6
Brakes
ABS: 4-wheel · Braking assist: hill start assist · Front brake diameter: 11.0 · Front brakes: ventilated disc · Rear brake diameter: 10.3 · Rear brakes: disc
Comfort Features
Armrests: rear center with cupholders · Center console trim: leatherette · Door sill trim: scuff plate · Door trim: leatherette · Floor Material: carpet · Shift knob trim: leather · Steering wheel trim: leather
Convenience Features
Assist handle: rear · Autonomous lane guidance: lane centering · Center console: front console with armrest and storage · Cupholders: front · Multi-function remote: trunk release · One-touch windows: 1 · Power outlet(s): USB front · Power steering: speed-proportional · Power windows: lockout button · Reading lights: front · Steering wheel: tilt and telescopic · Steering wheel mounted controls: multi-function screen controls · Storage: door pockets · Vanity mirrors: dual illuminating
Driver Seat
Adjustable lumbar support: power · Power adjustments: 8
Drivetrain
Axle ratio: 5.72
Engine
Alternator: 150 amps · Battery: maintenance-free
Exterior Features
Door handle color: body-color · Exhaust: integrated exhaust · Exhaust tip color: chrome · Fender lip moldings: body-color · Front bumper color: body-color · Grille color: black with chrome accents · Mirror color: body-color · Rear bumper color: body-color · Rear trunk/liftgate: liftgate · Rocker panel color: body-color · Window trim: black
Headrests
Front headrests: adjustable · Number of front headrests: 2 · Number of rear headrests: 3
In Car Entertainment
Connected in-car apps: Google POIs · Infotainment: Android Auto ready · Infotainment screen size: 10.25 in.
Instrumentation
Fuel economy display: range · Instrument cluster screen size: 4.2 in. · Warnings and reminders: low fuel level
Lights
Headlights: Auto on/off
Mirrors
Exterior mirrors: power · Inside rearview mirror: manual day/night
Passenger Seat
Manual Adjustments: 4
Rear Seats
Type: 60-40 split bench
Roof
Moonroof: tilt/slide
Safety
Automatic emergency braking: front · Camera system: rearview · Child seat anchors: LATCH system · Cross Traffic Alert: rear · Crumple zones: rear · Impact sensor: door unlock · Pre-Collision Warning System: audible warning · Rearview monitor: in dash
Seatbelts
Emergency locking retractors: front · Front seatbelts: 3-point · Seatbelt force limiters: front · Seatbelt pretensioners: front · Seatbelt warning sensor: driver and passenger · Second row seatbelts: 3-point
Seats
Driver seat power adjustments: height · Front seat type: bucket · Passenger seat manual adjustments: reclining · Rear headrests: adjustable · Rear seat folding: split · Upholstery: cloth · Upholstery accents: leatherette
Security
Power door locks: anti-lockout
Spare Tire
Mount Location: inside · Size: temporary
Spare Wheel
Rim Type: steel
Steering
Steering ratio: 12.8 · Turns lock-to-lock: 2.5
Suspension
Front Arm Type: lower control arms · Front Shock Type: gas shock absorbers · Front Spring Type: coil springs · Front Suspension Classification: independent · Front Suspension Type: MacPherson struts · Rear Shock Type: gas shock absorbers · Rear Spring Type: coil springs · Rear Suspension Classification: semi-independent · Rear Suspension Type: torsion bar · Stabilizer bar(s): front
Telematics
Driver assistance app: roadside assistance · Electronic messaging assistance: with read function · Navigation system: touch screen display · Phone: voice activated · Phone wireless data link: Bluetooth · Smart device app compatibility: Kia Access · Smart device app function: vehicle location
Tires
Type: all season
Tires and Rims
Wheel type: aluminum alloy
Windows
Front wipers: variable intermittent · Liftgate window: fixed · Power windows: with safety reverse · Rear wiper: with washer · Solar-tinted glass: front
Air Conditioning
Air filtration: ionizing · Automatic climate control front air conditioning · Dual front air conditioning zones
Airbags
Dual front airbags · Passenger airbag deactivation: occupant sensing deactivation · Front side airbags · Rear side curtain airbags
Audio System
Antenna Type: diversity · Voice recognition audio system · USB auxiliary audio input · Pandora internet radio · HD radio · Satellite Radio: SiriusXM · Total Number of Speakers: 6
Brakes
ABS: 4-wheel · Braking assist: hill start assist · Front brake diameter: 11.0 · Front brakes: ventilated disc · Rear brake diameter: 10.3 · Rear brakes: disc
Comfort Features
Armrests: rear center with cupholders · Center console trim: leatherette · Door sill trim: scuff plate · Door trim: leatherette · Floor Material: carpet · Shift knob trim: leather · Steering wheel trim: leather
Convenience Features
Assist handle: front · Autonomous lane guidance: lane centering · Cargo area power outlet: 12V · Cargo cover: hard · Center console: front console with armrest and storage · Cupholders: front · Multi-function remote: keyless entry with panic alarm · One-touch windows: 1 · Power outlet(s): USB front · Power steering: speed-proportional · Power windows: lockout button · Reading lights: rear · Steering wheel: tilt and telescopic · Steering wheel mounted controls: audio · Storage: door pockets · Vanity mirrors: dual illuminating
Driver Seat
Adjustable lumbar support: power · Power adjustments: 8
Drivetrain
Axle ratio: 5.72
Engine
Alternator: 150 amps · Battery: maintenance-free
Exterior Features
Door handle color: body-color · Exhaust: hidden exhaust · Fender lip moldings: body-color · Front bumper color: body-color · Grille color: black with chrome accents · Mirror color: body-color · Rear bumper color: body-color · Rear trunk/liftgate: liftgate · Rocker panel color: black · Window trim: black
Headrests
Front headrests: adjustable · Number of front headrests: 2 · Number of rear headrests: 3
In Car Entertainment
Connected in-car apps: Google search · Infotainment: Android Auto ready · Infotainment screen size: 10.25 in.
Instrumentation
Fuel economy display: range · Instrument cluster screen size: 4.2 in. · Warnings and reminders: low oil level
Lights
Headlights: auto delay off
Mirrors
Exterior mirrors: power · Inside rearview mirror: manual day/night
Passenger Seat
Manual Adjustments: 4
Rear Seats
Type: 60-40 split bench
Roof
Moonroof: tilt/slide
Safety
Automatic emergency braking: front pedestrian · Camera system: rearview · Child seat anchors: LATCH system · Cross Traffic Alert: rear · Crumple zones: front · Impact sensor: door unlock · Pre-Collision Warning System: audible warning · Rearview monitor: in dash
Seatbelts
Emergency locking retractors: front · Front seatbelts: 3-point · Seatbelt force limiters: front · Seatbelt pretensioners: front · Seatbelt warning sensor: driver and passenger · Second row seatbelts: 3-point
Seats
Driver seat power adjustments: reclining · Front seat type: bucket · Passenger seat manual adjustments: reclining · Rear seat folding: split · Upholstery: premium cloth
Security
Power door locks: anti-lockout
Spare Tire
Mount Location: inside · Size: temporary
Spare Wheel
Rim Type: steel
Steering
Steering ratio: 12.8 · Turns lock-to-lock: 2.5
Suspension
Front Arm Type: lower control arms · Front Shock Type: gas shock absorbers · Front Spring Type: coil springs · Front Suspension Classification: independent · Front Suspension Type: MacPherson struts · Rear Shock Type: gas shock absorbers · Rear Spring Type: coil springs · Rear Suspension Classification: semi-independent · Rear Suspension Type: torsion bar · Stabilizer bar(s): front
Telematics
Driver assistance app: roadside assistance · Electronic messaging assistance: with voice recognition · Navigation system: touch screen display · Phone: voice activated · Phone wireless data link: Bluetooth · Smart device app compatibility: Kia Access · Smart device app function: maintenance scheduling
Tires
Type: all season
Tires and Rims
Wheel type: aluminum alloy
Windows
Front wipers: variable intermittent · Liftgate window: fixed · Power windows: with safety reverse · Rear wiper: with washer · Solar-tinted glass: front