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Advanced Customer Targeting

CNNMoney.com provides flexible, cutting-edge targeting solutions that reach the right customer at the optimal time.
Advanced customer targeting opportunities available on CNNMoney.com include:

Audience

Platform: Desktop Web
Enhanced targeting capability to target consumers by gender, age, household income, education, ethnicity and presence of children (children under the age of 18).

Behavioral

Platform: Desktop Web
Based on the usage patterns of visitors on CNNMoney, marketers can target consumers whose browsing places them in key segments. These include health conscious consumers, vacation or business travelers, gadget lovers and more.

Carrier and Internet Service Provider

Platform: Mobile Web and Mobile Apps
Allows advertisers the ability to target their campaign against users on a specific telephone and internet service provider.

Company Size

Platform: Desktop Web
Through a relationship with an industry-leading partner, CNNMoney can target visitors based on their company size. From the smallest new businesses to the world's largest FORTUNE 500 firms, enhancing your small business or enterprise message is easy with CNNMoney.

Connection Targeting (Wifi/3G/4G)

Platform: Mobile Web and Mobile Apps
Depending on the complexity and file size of an ad unit, the time it can take to download the ad and display it on a user’s device can vary due to connection speed. This gives us the ability to traffic large file sizes to users with faster connection speed, presenting the optimal ad experience.

Dayparting

Platform: Desktop Web, Mobile Web and Mobile Apps
Target ad banners to CNNMoney.com visitors by time of day, based on typical online usage patterns. Reach active investors in the early morning as they scan the day's market outlook or affluent consumers in the evenings as they manage their personal finances from home.

Device Targeting

Platform: Mobile Web and Mobile Apps
Gives advertisers to ability to choose which mobile devices they would like to have their creative run across. This gives them the opportunity to reach the mobile audience that can access their device specific content, such as apps that are built for a particular operating system.

Domain

Platform: Desktop Web
Based on a visitor's IP address, CNNMoney.com can target visitors accessing the site from specific corporations, government entities and educational institutions. Domain targeting is an exceptional way to build awareness or influence target business decision makers within target client companies.

Geo Targeting

Platform: Desktop Web, Mobile Web and Mobile Apps
Location-based ad banner targeting by country, international regions, US ZIP codes, time zones, DMA (Designated Marketing Areas) and even the users latitude and longitude (mobile only). Geo targeting is ideal for market-specific campaigns, and can be used to time online marketing efforts with regional media campaigns such as TV and radio.

Operating System Version Targeting

Platform: Desktop Web
Advertisers can target a devices’ specific OS (operating system). This allows them to target their campaign to users who need to be using a particular OS version to access their content. For instance, if the advertisers has an application that will only work on the latest version of a particular OS.

Psychographic

Platform: Desktop Web
Using industry leading segmentation tools from Claritas PRIZM, CNNMoney.com can target visitors by household composition, income, lifestyle preferences and behaviors based on survey data about their neighborhoods. This unique opportunity allows marketers to reach customers that live within defined targeting segments, including Young Digerati, Blue Blood Estates, Upper Crust, Beltway Boomers and Executive Suites.

SIC Industry Sector

Platform: Desktop Web
Target leaders and influencers from the industries that matter most for your business. This innovative targeting program allows marketers to reach CNNMoney.com visitors accessing the site from companies within a list of 99 SIC (Standard Industry Classification) Codes.

Ticker Targeting

Platform: Desktop Web
Target ads to specific ticker symbols. This is an effective way to reach active investors as they look up specific stock quotes or are researching specific companies.

Our Audience

CNNMoney.com is a Top 10 Financial News property, with more than 19 million monthly digital multi-platform unique visitors.
comScore Media Metrix Multi-Platform Report. Period: March 2014. Rank based on Financial News/Research category.
The CNNMoney.com audience is both YOUNGER (median age of 43.8) and MORE AFFLUENT (median income of $87,461) than top competitors like Bloomberg, Yahoo! Finance, WSJ, AOL Money and The Street.
comScore Plan Metrix. Period: February 2014.
CNNMoney.com visitors are business decision makers. They are +84% more likely than the average online user to be C-Level executives and +218% more likely to be an EVP, SVP or VP.
Nielsen Online @Plan. Period: Q4 2013.
CNNMoney.com visitors work in the financial services industry. They are 2.2 times more likely than the average affluent visitor to be stock brokers or traders, 2.4 times more likely to be investment bankers and 4 times more likely to be financial planners.
2013 Ipsos Affluent Study of individuals with HHI of $100,000+ (United States).

Desktop Web

Dimensions	Ad Product	Max Initial File	Rich Media	Expanded Dimensions	Max Initial File	Max Polite File	Total File Size
File Formats: GIF, JPG, PNG, MRAID, HTML5				File Size
728x90	Leaderboard	50k	Yes	—	50k	100k	150k
300x250	Medium Rectangle	50k	Yes	600x250	50k	100k	150k
300x600	Half Page	80k	Yes	600x600	80k	120k	200k
970x90	Leaderboard	50k	Yes	—	50k	100k	150k
970x90	Pushdown	60k	Yes	970x415	60k	100k	160k
970x250	Billboard	50k	Yes	—	50k	100k	150k
4:3 or 16:9	Video Pre-roll	Duration :15 sec		File Type: H.264, MPEG-2, DV, QuickTime (MOV)
1900x1200*	Background Skins**	Editorial Content Area: 1024px***		File format: JPEG	-	-	150k
NOTE: Safe area: keep all graphic/copy within 1600x800. Background skins should be used for brand awareness, not direct engagement so limit the use of text and CTA buttons. The background image should be ambient: a solid color, texture, large photo or backdrop that does not distract from the hero 970 ad but establishes brand presence and focuses attention on the 970 creative where you want the user to interact. Designer should define a solid pixel color to fade to for screen widths wider than 1900px. **Padding: 25px of white or transparent padding are required from either edge of the content.

Mobile Web

Dimensions	Ad Product	Max Initial File	Rich Media	Expanded Dimensions	Max Initial File	Max Polite File	Total File Size
File Formats: GIF, JPG, PNG, MRAID, HTML5				File Size
300x250	Medium Rectangle	40k	Yes	320x416	40k	100k	140k
1024x768	Video Slate	none	No	—	—	—	—
4:3 or 16:9	Video Pre-roll	Duration :15 sec		File Type: H.264, MPEG-2, DV, QuickTime (MOV)

Smart Phone Apps (Android Phone & iPhone)

Dimensions	Ad Product	Max Initial File	Rich Media	Expanded Dimensions	Max Initial File	Max Polite File	Total File Size
File Formats: GIF, JPG, PNG, MRAID, HTML5				File Size
300x250	Medium Rectangle	40k	Yes	320x416	40k	100k	140k
1024x768	Video Slate	none	No	—	—	—	—
4:3 or 16:9	Video Pre-roll	Duration :15 sec		File Type: H.264, MPEG-2, DV, QuickTime (MOV)
NOTE: Retina Display / High Resolution images are supported for devices that can accept them.

Tablet Apps (iPad)

Dimensions	Ad Product	Max Initial File	Rich Media	Expanded Dimensions	Max Initial File	Max Polite File	Total File Size
File Formats: GIF, JPG, PNG, MRAID, HTML5				File Size
215x150	Small Rectangle	40k	Yes	1024x1024 (768x768 safe area)	60k	150k	210k
300x250	Medium Rectangle	40k	Yes	1024x1024 (768x768 safe area)	60k	150k	210k
473x35	Watchlist Banner Portrait	20k	No	-	—	—	—
673x35	Watchlist Banner Landscape	20k	No	-	—	—	—
728x804	Interstitial Portrait*	60k	Yes	n/a	60k	80k	140k
870x545	Interstitial Landscape*	60k	Yes	n/a	60k	80k	140k
1024x768	Video Slate	none	No	—	—	—	—
4:3 or 16:9	Video Pre-roll	Duration :15 sec		File Type: H.264, MPEG-2, DV, QuickTime (MOV)
NOTE: Retina Display / High Resolution images are supported for devices that can accept them. *Interstitials will be available on the 5th action (swipe of click) and then every 8th action thereafter. Two impressions per unique user every 24 hours.

Vendors	Android Phone App	iPad App	iPhone App	Kindle App	Mobile Web
Celtra
Crisp
Goldspot
Jivox
Internet Broadcasting
Medialets
Mixpo
Phluant
PointRoll
Sizmek
Sprout

Contact Us

For more information on how we can assist in developing a program that will help meet your marketing needs and objectives, please contact:

Ryan Gould
Phone: 212-275-5483
Email: cnndigital@turner.com
When e-mailing, please include the words "CNNMoney Ad Sales Questions" in the subject line.

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