Nike Football Head2Head

CLIENT:

Nike

PROJECT:

Head2Head

Nike Football�s Head2Head tool allows users to compare themselves to any player, at any level, at any stage of their career. By simply entering his name, a player can create an instant visualization of his stats versus any opponent � high school, college or pro. Then, using the comparison as motivation, he can launch one of several video tutorials featuring the NFL�s best players. The result is a platform that lets players see how they stack up in their position, and then gives them the means to get better at it.

To produce instant stat visualizations for any player virtually anywhere in the country, a tremendous amount of data needs to be trafficked. Head2Head achieved a seamless experience by leveraging partnerships with two of the world�s premier stat management companies, Max Preps and Stats.com. It also leveraged relationships with the NFL�s premier athletes to create position-specific videos users can download to an iPod and take out to the practice field.