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Q: One of the great challenges to journalists
paid by the U.S. government is to maintain objectivity and credibility
in their reporting—especially in situations that are potentially
embarrassing to America. How would you rate Voice of America's success
in this over the years?
Alan Heil:Voice of America (VOA)
said in its first broadcast to Nazi-occupied Europe in 1942: "The news
may be good. The news may be bad. We shall tell you the truth." That has
been its watchword ever since. There have been, over the years, efforts
by one U.S. administration or another or usually well-intentioned
diplomats, to pressure the Voice to "trim its sails" in news it reports.
But by and large, as the book says, the journalists of VOA have been
successful in repelling such efforts.
Q: What are some examples of this?
Alan Heil: During the McCarthy period of the early 1950s, the Cuban
Missile Crisis, and the Vietnam War, some in Congress and in various
administrations of both political parties sought to curb VOA reporting.
But others realized, as Edward R. Murrow once said, that the Voice had
to be truthful to be credible. In 1976, President Ford signed a VOA
Charter into law that mandates the Voice to be an accurate,
comprehensive, and objective source of news. Visit any VOA office in
Washington, D.C., today, and you'll see that Charter hanging on the
wall.
Q: What was your most exciting, most challenging moment, in your years
at the Voice of America?
Alan Heil: I can think of two examples, one as a VOA foreign
correspondent overseas, and the other as director of News and Current
Affairs of the Voice in Washington. Abroad, it was covering the Jordan
civil war, also known as Black September, in the Jordanian capital of
Amman in 1970. Electric power was absent, and we had to move about after
dark to news sources while tracer bullets lit the sky and ricocheted
through the nearby alleys as we covered the demobilization of the
Palestinian forces by King Hussein's army. It was risky but exhilarating
reportorial work.
At home, it was a juxtaposition of events: the inauguration of President
Reagan in 1981 at the very moment the fifty-two American hostages were
being released in Tehran after 444 days in captivity. I was in the
central newsroom at the time, making the call with my distinguished
director of news, the late Bernie Kamenske. The inauguration was the
easy part. The president was sworn in, and nine VOA languages were
covering that live, literally a stone's throw away from the VOA
headquarters building in Washington. The hard part was getting ironclad
confirmation from Tehran that the hostages were actually freed.
Remember, this was a decade before the rise of CNN and the availability
of satellite telephones to VOA and other media. VOA was bound in 1981,
as it is today, by the two-source rule: the Voice must have two
independently corroborating sources or a correspondent actually
witnessing an event before it will report it. Luckily, we had a contract
reporter in the Iranian capital, in a house right next to the airport
where the hostages' plane was on the ground—about to take off. The
minute the plane was airborne, she shouted on the phone to VOA's central
newsroom: "They're in the air!" We learned within the hour that editors
in Iran's official news agency had been monitoring VOA's Persian Service
to confirm the liftoff. People depended on VOA, because they believed
it.
Q: Walter Cronkite has noted that VOA is an organization known to
millions of people around the globe but to only a handful of Americans.
Why do you think this is so?
Alan Heil: In 1948, right after World War II, Congress enacted a law
creating the U.S. overseas information and cultural program. Among the
law's provisions was a clause prohibiting the dissemination in our
country of any informational material produced by a U.S. government
agency. That included VOA. Some in Congress were afraid that one or
another political party might try to use the government's radio arm to
propagandize the American public. But you could always hear VOA on
shortwave in the United States, and today, you can read its texts and
hear or watch its programs on the Internet. There is a growing feeling
that the so-called domestic dissemination prohibition in the Smith-Mundt
Act of 1948 is outmoded and outdated, and some legislators are taking a
fresh look at it.
Q: How has VOA adopted to the vast geopolitical and technological
changes in the world media scene of the last fifteen or twenty years?
Alan Heil: Quite honestly, it has not been an altogether smooth ride.
Before 1989, a majority of VOA listeners heard it on shortwave and lived
behind the Cold War's Iron Curtain. Today, the media in many—but not
all—of the countries of the former Soviet Union and Eastern Europe have
opened up. Listeners there have a choice, and clearly get much more news
of the world than they did in the heyday of jamming. VOA has had to
adapt. It was the first international broadcaster to offer an Internet
service, as long ago as 1994. It is investing much more of its resources
today in satellite-fed programs to local FM stations, in television, and
in developing ever more sophisticated Web sites. At a time of tight
funding, change can be slow, but I believe it is inexorable—even in a
federal agency such as the Voice of America.
Q: What do you see as the key issues facing U.S. overseas broadcasting
today?
Alan Heil: There are many. They can be described in general as
programming and structure. In programming, the great debate is over the
"mix" of what goes on the air or TV. Should fast-paced news clips and
entertainment soundbites and music directed primarily at youth be
dominant to gain audience share? Or should the mix contain more
thoughtful, in-depth news and public service programming�the hallmark of
the VOA's and BBC's successes over the years? That debate, since 2001,
has been raging with increasing intensity among American international
broadcast professionals.
As far as structure goes, U.S. international broadcasting today consists
of a half dozen different networks. They are, in addition to the Voice,
which is the largest, Radio Free Europe/Radio Liberty, Radio Free Asia,
Radio and TV Marti to Cuba, and the newest siblings in the system, Radio
Sawa and Alhurra Television in Arabic along with Radio Farda in Persian.
One observer recently called it "a mansion of many missions." Most
professionals at VOA today believe there must a more efficient way of
organizing all this—one overarching broadcasting network with a strong
news and analysis capability bringing all these voices of America
together—sharing staff, information, and technical resources under a
single roof.