How Advertising Shaped Search Engines
The Brave Technologist
Oct 9, 2024
1 min
Jean-Paul Schmetz, SVP of Ads at Brave, discusses the evolution of search engines from closed platforms like AOL to today’s open web, and how advertising has influenced their growth. We dive into AI’s integration in search and advertising, the challenges of maintaining privacy, and the future role of regulation. Jean-Paul also shares practical tips for users to protect their privacy and take control of their data. Key Takeaways:
The evolving relationship between browsers, search engines, and the Internet,
and how advertising has shaped the development of all three
The integration of AI in search and advertising, and the complexities of maintaining privacy in digital advertising as we navigate an AI-driven future
Balancing privacy and efficiency when leveraging LLMs, and the role regulation will play in the future of AI-powered advertising
Ways we can empower users to make simple but impactful changes to protect their privacy, own their data, and shape their lives online
