Building Mobile Games for Legacy Brands like the NBA, The New York Times, and Wordle

The Brave Technologist

May 14

39 min

Shafik Quoraishee, Senior Mobile/AI Game Developer at the New York Times, discusses the development process behind popular New York Times games such as Crosswords and Connections, along with what they learned about consumer behavior from the highly addictive and viral success of Wordle.
Key Takeaways:
How to balance innovation with the legacy of traditional games
The importance of user engagement and testing in game development
The future potential of AI in creating immersive gaming experiences
Guest Bio:
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