The Future of Advertising is Cookieless
The Brave Technologist
Apr 12, 2021
17 min
Title: The Future of Advertising is Cookieless
Description: This week on #TheBraveMarketer Podcast, John Marshall, Head of NA Digital Activation at HP, discusses the death of the 3rd party cookie.
Over the past six years at HP, John’s helped establish an HP owned advertising stack, an in-house media agency as well as standards and best practices for digital advertising. His current emphasis is working towards future proofing HP’s digital media practice as we navigate through the death of the third-party cookie.
In this episode of The Brave Marketer Podcast, we discuss:
Consumer privacy and consent
Changes to advertising performance Brining your media agency 'in house'