How Duolingo is Pushing Beyond Brand Boundaries with Experiential Advertising
The Brave Technologist
May 24, 2021
21 min
Cammie Dunaway, Chief Marketing Officer at Duolingo, discusses the gamification tactics they’ve implemented to create product adoption and retention, along with the wild marketing ideas they’re testing to prepare for a future without 3rd party cookies.
We also discuss:
IRL experiential push ads on the side of buildings
Unleashing a team culture of creativity and empowerment
Pivoting to a remote culture with asynchronous communication and virtual community building
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