Let me guess, your current site is only in English.
Without realizing it, you’ve just given up on of over 74% of all global users that speak languages other than English. You’ve also committed yourself to the most competitive market in the World.
Why not create various translations of you site? Neil Patel did it. He translated his blog to 82 languages, and saw a 47% increase in his search traffic – within just three weeks!
It might be international but people still prefer to read on their own native tongue. It almost doesn't matter what your product or site is, you can always benefit by building at least one more site in a different language.