As the Ars team convenes for two days of meetings in Chicago, we're reaching back into the past to bring you some of our favorite articles from years gone by. This story originally ran in January 2010.
The latter half of the 1990s was a dark time for the company then known as Apple Computer, Inc. Windows 95 had dashed any remaining hopes of mass-market desktop dominance for Apple. The big profits of the earlier part of the decade had given way to some huge annual losses. The future of the entire company was in doubt.
Like injured animals, corporations are adept at hiding the true magnitude of their injuries. As grim as things appeared from the outside, few Apple enthusiasts knew at the time just how close the company came to fiscal ruin. But the software picture was always crystal-clear—clear, and terrifying.
The Mac operating system lacked two important features essential to remaining competitive past the end of the decade: memory protection and preemptive multitasking. Over the course of many years, Apple made several abortive attempts to create a modern successor to the classic Mac operating system, all of which crashed and burned before the horrified eyes of Mac fans everywhere. Regardless of its financial issues, it was clear to the geeks that Apple was on the road to technological ruin.
Apple made its final play for salvation in 1997 when it purchased NeXT and, after one more false start, announced at WWDC 1998 what would be, blessedly, its last next-generation operating system strategy: Mac OS X.
By all rights, the Mac faithful should have been, if not ecstatic, then at the very least relieved at this turn of events. Finally, a modern operating system for the Mac. But there was another, equally common reaction: fear. As a body of code, Mac OS X was not an evolution or enhancement of the Mac operating system that we knew and loved. It was an entirely different—albeit not exactly new—operating system to which the Mac name and, presumably, user experience were to be retroactively applied.