Join us in #Toronto (or virtually!) for this year’s DAAC Summit, where industry leaders will explore privacy & trust in digital advertising. Our keynote speaker is Dr. Michael Geist of the University of Ottawa, who will deliver our morning keynote address. Early bird pricing ends Aug 1 using code: DAAC50 Register here: https://lnkd.in/gPEFC8qB #privacy #canada #events #daacsummit #trust #digitaladvertising
Digital Advertising Alliance of Canada (DAAC)
Advertising Services
Toronto, ON 1,791 followers
The not-for-profit association responsible for the AdChoices and Political Ads self-regualtory programs in Canada.
About us
The Digital Advertising Alliance of Canada (DAAC) is an independent, not-for-profit association led by Canada's leading national advertising and marketing associations. We uphold a robust and credible self-regulatory program for responsible online interest-based advertising (IBA) at YourAdChoices.ca and a transparency program for election-based advertising at PoliticalAds.ca. Through our AdChoices program, we empower consumers by providing transparency and control over the targeted advertising they encounter online. The program requires participating companies to clearly communicate their data collection and use practices while offering consumers the ability to manage the types of targeted ads they see. Our mission is to provide consumers with enhanced transparency and control, to establish and enforce responsible privacy practices across the industry for relevant digital advertising, and to build the trust of consumers and other stakeholders in the marketing and advertising industry. Companies interested in joining the program and enhancing consumer trust can register at https://youradchoices.ca/en/business-registration.
- Website
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https://www.youradchoices.ca
External link for Digital Advertising Alliance of Canada (DAAC)
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Toronto, ON
- Type
- Nonprofit
- Founded
- 2013
- Specialties
- interest-based ads, self-regulation, accountability, advertising, marketing, privacy, transparency, and behavioural advertising
Locations
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Primary
Get directions
2238 Dundas St. West
PO Box 59045
Toronto, ON M6R 3B5, CA
Employees at Digital Advertising Alliance of Canada (DAAC)
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Julie Ford
Executive Director at Digital Advertising Alliance of Canada (DAAC)
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Trent Bemis
National Account Director
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Lynette Whiley
Marketing + Ops Hybrid | Builder of Repeatable Systems, Clean Processes & Real Results
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Thierry Lessard
Vice-president, audiences & insights, Glassroom | Board member, Digital Advertising Alliance of Canada
Updates
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Register for our next big event - the DAAC Summit - happening Tuesday, October 14: https://lnkd.in/gPEFC8qB This year's theme is "The Trust Advantage", featuring keynote speaker Dr. Michael Geist! #privacy #event #daacsummit
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Digital Advertising Alliance of Canada (DAAC) reposted this
The Canadian federal government's recently announced Bill C-4 includes a section (Part 4) that amends the Canada Elections Act to retroactively exempt (to the year 2000) political parties from complying with Canadian privacy laws. Yes, there are some transparency provisions indicated, but no control mechanisms or any real accountability measures other than sitting with the Chief Electoral Officer once per year to talk about the protection of personal information. This is not the time to be moving backwards. I agree with experts who say these amendments should be moved outside of an affordability measures bill, which is entirely unrelated to privacy. Text of the bill: https://lnkd.in/gBFjKU3X Excellent article about it: https://lnkd.in/gYGmpBq9 #privacy #cdnpoli
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Join the Digital Advertising Alliance for the 13th annual DAA Summit, focused on advocating for responsible, privacy-conscious digital advertising. https://lnkd.in/gew47JgF
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Today, Ad Standards / Les Normes de la publicité released their 2024 AdChoices accountability report. Please give it a read! #accountability #privacy #AdChoices #selfregulation
Consumers expect transparency in how their data is used for interest-based advertising. That’s where the 𝐀𝐝𝐂𝐡𝐨𝐢𝐜𝐞𝐬 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 comes in. Read the 2024 AdChoices Accountability Report to see how companies that participate in the program complied with the Digital Advertising Alliance of Canada (DAAC) Self-Regulatory Principles for Interest-Based Advertising. https://lnkd.in/ek9UdRcx #adchoices #advertising #selfregulation
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Google has decided to keep third-party cookies in Chrome. https://lnkd.in/gYuS2-9p
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🇨🇦 Canada’s Federal Election is Now Underway! As campaigns ramp up, ensuring transparency in political advertising is more important than ever. Many organizations have already joined the DAAC’s Political Ads Program to help meet compliance standards and build public trust—have you? If you're a publisher, ad network, DSP, or advertiser working with political or issue-based ads, our Political Ads icon and ad registry solution can help you stay compliant with federal and provincial requirements. Let’s get you set up before the momentum builds. Contact us at info@daac.ca to get started. #CanadaVotes #PoliticalAdvertising #TransparencyMatters #DigitalAds #DAAC #Election2025 #AdCompliance
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Basis Technologies today announced the availability of political district geo-targeting for Canadian elections. As part of its support for political advertising in Canada, Basis is automating the adoption of political ad disclosures offered by the Digital Advertising Alliance of Canada (DAAC). Thank you, Basis, for your participation and promotion of our program! https://lnkd.in/gE-PJgW6
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It's crunch time as rumours swirl about the federal election being called this Sunday. We've seen a great increase in companies using the DAAC's Political Ads Program this week. It's not too late to get started - contact us and we'll get you set up using or icon and/or our ad registry solution. https://politicalads.ca/ #politics #federalelection #election #cdnpoli
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With an early federal election most likely being called soon, publishers, DSPs, ad networks and other ad tech companies need to consider the DAAC's Political Ads program to help with ad transparency taglines or to build your ad registry. Please contact us if you plan to accept/work with election-based ads this year. Let's get you onboarded so you're not scrambling when the election starts. DM or email (info@daac.ca) for more information.
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