Media Briefing: As AI reshapes media, The New York Times taps former Google exec for strategic role

Future of TV Briefing: Sports throws a curveball in advertisers’ streaming investments

Ad Tech Briefing: Alphabet’s Q2 hints at ad tech’s declining profile in Google’s future

Ahead of GTA 6, Rockstar Games is staffing up its creator platform division with an eye toward UGC creators

Grand Theft Auto’s creator platform continues to evolve, with the company making key hires ahead of the release of “Grand Theft Auto 6.”

The coalition of the willing (and unable): publishers rally to wall off AI’s free ride

That coalition is taking shape in the form of a technical framework designed to let publishers control who can access their content, and under what terms.

Creators are standing up IRL events to soak up more of brands’ marketing dollars

For brands, the ability to measure performance is a key motivator to lean into creators’ IRL events. Across the board, brands are more closely scrutinizing the performance of their creator marketing spend, pushing to experiment with channels that have more easily measurable performance metrics in the form of conversions or foot traffic.

How fashion retailer Pacsun’s viral jeans moment on TikTok is part of its bigger bet on creators

Despite expectations for an uncertain second half of the year, Pacsun’s CEO said she doesn’t expect for “large shifts,” in how the company works with creators.

Inside the search rumor swirling around Meta

Execs that Digiday caught up with said that Meta has confirmed its working on something in search, but remains tight-lipped on the details.

TikTok invests in growing team to build out search ads as spending grows

The platform currently has over a hundred vacancies for its search division, as advertisers are starting to invest more in TikTok search.

Future of TV Briefing: CTV ad buyers say ‘the math isn’t mathing’ with sell-side shadiness, ad tech fees

This week’s Future of TV Briefing recaps what brand and agency executives had to say behind closed doors at last week’s CTV Advertising Strategies event in New York City.

Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson’s Albert Thompson

The agency executive discussed the state of CTV ad products in a live Digiday Podcast recording held during Digiday’s CTV Advertising Strategies event in New York City.

Future of TV Briefing: Inside the measurement issues roiling this year’s upfront market

This week’s Future of TV Briefing looks at the tensions bubbling up in the TV ad market as some TV networks press Nielsen to postpone its decision to deprecate panel-only measurement.

Ad Tech Briefing: Alphabet’s Q2 hints at ad tech’s declining profile in Google’s future

Despite mounting regulatory pressure, analysts have few questions on the fate of Google’s core ad tech assets.

Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it

Although it’s happened before, it’s not usual for an upfront to linger this long. But then again, nothing feels usual anymore in the media landscape. 

As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created

Sir Martin Sorrell has never lacked for sharp opinions. That’s expected from the architect of the holdco company era. But lately, his commentary has gone from reflective to biting.

The creator economy heat check: What’s hot (and not) for the rest of 2025

‘Embrace your chaos’: How creator Brandon Edelman is trying to plan for the future

Michelle Khare on building Emmy-worthy content — one challenge at a time

Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

Digiday+ Research: Publishers identify the top trends among Gen Z readers

Digiday+ Research: Publishers pull back their dependence on digital revenue